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RIFFF Growth Marketing

RIFFF Growth Marketing

Turn gut instincts into repeatable wins.
5

Toronto, Ontario, Canada

1-9

2025

Open agency’s LinkedIn

RIFFF is a creative strategy partner for DTC e-commerce brands ready to scale smarter. We specialize in helping brands make the most of their ad creative by replacing guesswork with a structured, insight-driven system.

Our work is built for marketing teams who are stretched thin, brands that know their product is strong but are struggling to translate that into consistent ad performance. Whether you are stuck with creative that is not converting, unsure what is actually working, or wasting spend on ideas that feel good but do not scale, that is where we come in.

Our process starts with a deep dive into your brand, funnel, and creative performance. From there, we align on core objectives and use that to inform a complete 90-day growth plan that includes a competitive landscape audit, creative audit, and actionable testing roadmap.

Everything is designed to help your team produce better ads faster, uncover what is working (and why), and make smarter decisions about where to go next. Unlike most agencies, we do not execute. Instead, every roadmap includes actionable briefs, wireframes, messaging insights, and example copy to make implementation easy for your internal team or trusted partners.

We also help brands level up their internal systems. Our frameworks inject a culture of creative testing into your marketing workflow, making it easier to plan, ship, and iterate on ad creative with purpose. From new positioning angles to landing page optimization opportunities, every insight is tied directly to performance potential.

Beyond strategy, we offer optional flex hours for advisory and execution support. That means hands-on help with creative direction, landing page copy, ad optimization, or anything else your team needs to implement with confidence.

In addition to our core 90-Day Growth Plan, RIFFF offers flexible support for creative execution, brand messaging, landing page optimization, and content strategy. Whether you need sharper copy, a stronger brand focus, or extra creative firepower, we can flex to support your growth goals.

We have helped growing brands lower CAC, unlock new angles, and build internal creative systems that actually scale.

If your team needs clarity, strategy, and a process that delivers repeatable wins, let’s RIFFF.

Client business size
Budget per project
$2,500 - $5,000
Project duration
  • 1-3 months
  • 3-6 months
Geographic focus
  • Canada
  • United Kingdom
  • United States
Languages
  • English
Success stories

Challenge

A regional tax preparation company relied on word-of-mouth and last-minute rushes to drive business. They had no structured email strategy, and their communication missed key windows to secure early-season appointments. As a result, they were stuck reacting to the late-season surge instead of controlling their flow, and leaving premium revenue on the table.

Solution

Through a full audit of their customer journey and competitive landscape, we uncovered a key opportunity: incentivize early-season filings and charge a premium for last-minute services. We built a new email marketing system with campaign frameworks, promotional calendars, and ready-to-use copy templates to help the team execute quickly and consistently.

Result

The new system helped shift the business from reactive to proactive. Early appointments increased, freeing the team to charge premium rates for last-minute filers as the deadline approached. With a clear plan and ready-to-use assets, the company turned email from a forgotten channel into a lever for revenue growth and operational control.

Challenge

A Canadian DTC brand offering pasture-raised meat subscriptions, was experiencing strong word-of-mouth growth but lacked a structured creative testing process. Their Meta ad performance had plateaued, and they weren’t sure which messages or formats were driving results.

Solution

We conducted a full-funnel creative audit, competitive analysis, and positioning review to uncover growth opportunities. From there, we built a 90-day growth plan that included testing themes, ad briefs, landing page wireframes, and creative hypotheses tailored to their customer journey.

Result

The NIKU team walked away with a fully actionable roadmap and creative testing system they could run internally or with partners. Early waves of testing led to improvements in CTR, stronger post-click engagement, and clearer insights into what ad angles resonated with their ideal buyer.

Challenge

A premium frozen meal delivery brand had impressive product visuals and a well-designed site, but their ad creative and landing pages lacked structured messaging. Without clear differentiation or a testing framework, their paid efforts were likely underperforming, particularly when trying to scale beyond early adopters.

Solution

We ran a full-funnel creative and CRO audit, analyzing Meta ads, landing pages, and on-site messaging. We identified key friction points in the landing experience, missed opportunities to lean into proof and urgency, and ad creative that lacked variation or clarity around what made the brand unique.

Result

The brand received a tailored roadmap with actionable insights: ad hook ideas, landing page optimizations, messaging hierarchy fixes, and testable creative directions. The audit helped them refocus their creative strategy and provided a clear path forward for improving conversion and ad performance.

Our awards
Toronto, Ontario, Canada agency RIFFF Growth Marketing wins Clios 2023 - Gold (Interactive) Silver (Film, 5-minutes) award
Toronto, Ontario, Canada agency RIFFF Growth Marketing wins Communication Arts 2023 - Advertising award
Toronto, Ontario, Canada agency RIFFF Growth Marketing wins The One Show - 2023 Merit (Interactive Design) award

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