Generative engine optimization (GEO) tools provide insights into your brand’s visibility in AI search engines like ChatGPT and features like Google’s AI Mode.
I’ve handpicked and reviewed the top GEO software available in 2025.
In this guide, you’ll find the best GEO tools for tracking AI citations, monitoring mentions, analyzing competitors, and optimizing your presence.
1. Semrush AI Toolkit: Best for AI Brand Visibility & Strategic Tips
Semrush’s AI Toolkit is a GEO tool that reveals how AI platforms like ChatGPT and Google’s AI Mode portray your brand compared to competitors.
When you're building a content strategy or revamping positioning, it shows which strengths resonate with AI users and which areas need improvement.
First, it analyzes your AI share of voice in the top LLMs compared to other market players.
Then, it reveals how AI platforms describe your brand and what’s shaping public sentiment.
You can see what strengths stand out, what areas need improvement, and how your brand is perceived overall.
The tool also uncovers real questions users ask AI tools about your brand, tracks how your AI visibility evolves over time, and shows specific AI prompts you’re ranking for.
The best part?
The AI Toolkit generates strategic recommendations based on the LLM data. These include tips for your product positioning, content, marketing, and overall business direction.
Top Features
- A 360° view of AI visibility across the top LLMs and Google’s AI Mode
- Competitive insights into how your brand is featured vs. your rivals
- Real AI search queries to uncover content gaps and user intent
- Question-level AI prompt rankings for your brand and competitors
- Strategic business, content, and product recommendations based on AI visibility data
Pricing
- $99/month per domain
2. Otterly: Best for Prompt-Specific GEO Tracking
Otterly.AI monitors your AI search performance across ChatGPT, Perplexity, and Google’s AI Overviews.
It works especially well for teams focused on prompt-level performance and real query tracking.
Enter a broad term like "project management tool," and Otterly generates relevant AI search prompts you can monitor from your dashboard.
This means you're tracking the exact phrases potential customers type when asking AI assistants about solutions like yours.
Otterly also detects when AI platforms cite your content with links.
If ChatGPT starts recommending your how-to guide when users ask about industry best practices, you'll know immediately.
Top Features
- Automated link citation detection in AI-generated answers
- AI prompt discovery based on real user search behavior
- Sentiment analysis and brand mention frequency tracking
- Weekly reports to monitor trends and measure visibility gains
Pricing
- Lite: $29/month (monitor up to 10 AI search prompts)
- Standard: $189/month (100 prompts)
- Pro: $989/month (1,000 prompts)
3. Semrush AIO: Best for Enterprise-Scale AI Visibility
Semrush AIO is an enterprise GEO platform for tracking, analyzing, and improving brand visibility in AI-generated answers.
If you manage a complex brand portfolio or operate globally, this platform helps you understand how AI systems portray different products across regions and customer queries.
You’ll also find structured workflows to address misinformation, improve positioning, and benchmark performance over time.
For example, you can automate prompt research and generate relevant AI user queries to fuel visibility analysis.
Top Features
- Brand and product-level tracking across ChatGPT, Gemini, Perplexity, and Claude
- Sentiment, source, and visibility analysis across all key AI platforms
- Competitive benchmarking to identify strengths, gaps, and opportunities
- Customizable reporting and expert support for enterprise-scale teams
Pricing
- Custom enterprise pricing available
4. Profound: Best for Enterprise GEO Tracking
Profound is an enterprise-grade GEO platform that gives you a comprehensive view of your brand’s AI visibility across major platforms.
It offers insights into brand mentions, link citations, and which website pages AI tools are using in their answers.
If you sell products online, this platform's tracking of ChatGPT Shopping visibility is particularly valuable—you'll see exactly how your products appear when customers use AI shopping assistants.
Top Features
- Brand and page-level citation tracking across AI answers
- AI crawler access insights to monitor how bots interact with your site
- Real user prompt and topic discovery through Conversation Explorer
- Product visibility and placement tracking in ChatGPT Shopping
Pricing
- Starting at $499/month
- Custom enterprise pricing available
5. XFunnel: Best for AI Customer Journey Mapping
XFunnel combines AI visibility analytics with actionable playbooks and expert support.
What makes this tool unique is its “Buying Journey Analysis” dashboard.
This feature breaks down your brand's AI visibility at each stage of the funnel, from awareness to consideration to conversion.
This approach helps you identify where potential customers might drop off due to poor AI visibility.
For example, you might discover your brand appears frequently in awareness-stage queries but is missing from comparison-focused prompts where buyers make decisions.
Top Features
- Buying Journey Analysis to track visibility, ranking, and sentiment across the funnel
- Real-time visibility tracking across LLMs and Google’s AI Overviews
- Query analytics to discover top AI prompts by intent, region, and persona
- Dedicated analyst support with tailored recommendations and optimization playbooks
Pricing
- Offers a free AI search audit
- Paid plans use custom pricing
6. Scrunch: Best for Controlling the Brand Narrative
Scrunch is a GEO toolt that helps enterprise teams detect and correct false narratives in AI-generated answers.
If you're concerned about outdated product information, competitor-biased summaries, or broken messaging, it provides the right solutions for your team.
It also gives you prompt-level insights into how your brand shows up in AI-generated answers.
For each tracked query, you'll see your visibility, position, sentiment, and competitive standing.
This granular approach helps you identify specific areas where your brand narrative needs strengthening.
Top Features:
- Share of voice tracking across ChatGPT, Gemini, Perplexity, and other AI platforms
- Competitive analysis to compare brand performance in AI-generated answers
- Insights to detect content gaps, outdated info, and prompt-level issues
- AI-driven search journey mapping across personas and intent types
Pricing
- Starter: $300/month (350 custom prompts)
- Growth: $500/month (700 custom prompts)
- Pro: $1,000/month (1,200 custom prompts)
- Enterprise: Fully customizable solution with custom pricing
7. Peec AI: Best for Real-Time AI Visibility Alerts
Peec AI is another GEO tool that gives marketing teams real-time visibility into how their brand appears across AI platforms.
For example, you can set a list of custom prompts to monitor and track your AI brand visibility from a single dashboard.
What makes this tool stand out?
Real-time alerts.
When your brand suddenly gains or loses visibility for specific prompts, you'll know instantly.
This quick notification system lets you capitalize on sudden wins or address problems before they spread.
Top Features
- Brand visibility tracking across AI platforms like ChatGPT, Perplexity, and Gemini
- Competitor benchmarking and industry rankings to measure relative performance
- Prompt-level analysis to identify high-performing and underperforming queries
- Source attribution to see which websites AI responses pull from most frequently
Pricing
- Basic: €89/month (~$104 USD), 25 prompts
- Plus: €199/month (~$233 USD), 100 prompts
- Business: €499/month (~$584 USD), 300+ prompts
8. Writesonic GEO Suite: Best for AI-Optimized Content Creation
Writesonic pairs content creation with GEO analytics, helping you write, optimize, and track how your content performs across AI platforms.
It shows how frequently your content is mentioned in AI answers and which queries are driving those mentions. You’ll also see which sources receive the most citations.
Found a visibility gap?
Fix it using Writesonic’s built-in AI SEO and AI writing tools and create optimized content on the spot.
This integration of analysis and creation sets it apart from other platforms.
Top Features
- Brand Presence Explorer to track visibility and sentiment across AI platforms
- AI Traffic Analytics to see which AI bots crawl your site and which pages they prioritize
- Prompt and citation analysis to identify content gaps
- Instant LLM optimization suggestions with built-in AI tools
Pricing
- Starting at $249/month
- Advanced: $499/month
- Enterprise: Custom Pricing
9. Evertune: Best for Product Narrative Control
Evertune helps communications teams understand how their products, positioning, and messaging appear in AI-generated answers.
The platform goes beyond basic visibility metrics, helping you analyze how AI platforms frame your brand narrative.
The attribute-level analysis reveals which product benefits AI models emphasize or overlook.
This helps you identify disconnects between your intended messaging and how AI platforms actually describe your offerings.
For example, you might discover that while you emphasize your product's ease of use, AI assistants focus more on pricing or technical specifications.
Top Features
- Attribute-level analysis to discover which product benefits AI models emphasize or overlook
- Message gap detection with specific copy and keyword recommendations to guide AI narratives
- Influencer and publisher mapping to see which sources shape AI-generated responses
- Sentiment and visibility tracking to measure brand perception over time
Pricing
- Custom enterprise pricing available
FAQs
How to Choose a Generative Engine Optimization Tool
Pick a tool that aligns with your goals—whether that’s driving more traffic from LLMs or building a stronger brand presence.
The right solution should go beyond basic AI visibility monitoring and actually help you take meaningful action.
Here’s what to look for, depending on your needs:
- Actionable visibility insights: Sentiment analysis, share of voice, competitor benchmarking, and missed opportunities surfaced in plain language
- Optimization workflows: Built-in recommendations, experiments, or playbooks to improve AI visibility and drive broader business outcomes
- Competitor benchmarking: Side-by-side visibility and sentiment comparisons to see where you lead or lag in your category
- Enterprise-readiness: For large organizations, look for tools that support multilingual prompts, role-based access, data ownership, and integration options
What Is the Best GEO Tool for Tracking AI Search Visibility?
Otterly is the most practical GEO tool for teams focused on prompt-level AI rankings.
It lets you monitor where your brand appears in AI-generated responses, track link citations, and discover high-impact prompts your audience is using.
It’s especially helpful for content and SEO teams who want to map ranking changes over time and find actionable gaps in AI search visibility.
What Is the Best Enterprise GEO Tool?
Semrush’s AI Optimization (AIO) platform helps enterprise teams stay visible in AI-driven search.
It doesn’t just track rankings—it gives you real-time insight into how your brand is being mentioned and compared.
You can drill down by product, campaign, or region, and see exactly where you stand against competitors.
What Is the Best Generative Engine Optimization Tool for Tracking AI Brand Visibility?
Semrush’s AI Toolkit is the best GEO tool for tracking how your brand is perceived across AI platforms like ChatGPT, Perplexity, and Gemini.
Because it doesn’t just measure visibility, it helps you act on it.
The tool provides real-world data and generates strategic, AI-backed recommendations that help you improve your brand image, product positioning, messaging, and more.