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Amanda DiSilvestro

Content Writer

Amanda DiSilvestro gives small business and entrepreneurs SEO advice ranging from keyword density to recovering from Panda and Penguin updates. She writes for the nationally recognized SEO firm HigherVisibility.com that offers online marketing services to a wide range of companies across the country.

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General Marketing4 min read

7 Ways To Ensure Your Website Makes a Good First Impression

You’ve heard it before from your parents and your employers and — as annoying as it may be — the mantra, “You only get one chance to make a first impression” isn’t going anywhere. The worst part is that the mantra is actually incredibly true. Whether you like it or not first impression really do matter. However, businesses seem to be forgetting that first impressions are not only for people — it applies to a website as well. While creating a cool-looking design is an excellent start, this shouldn’t be the stopping point if you really want to make the best impression on your readers in seconds or less. Unfortunately, this is usually where businesses do stop so they can move on to something else.

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Technical SEO4 min read

URL Shorteners: How They Differ and Why They Matter

URL shorteners are easy to ignore. You might realize your link was automatically shortened when posting on a social networking site, but you go about your day because it looks good. What many don’t realize, however, is that there is quite a bit of information that goes into URL shorteners. You actually have a choice about which shortener to use and when (and this choice makes a difference). There are many different shortener options, and all come with different features. Depending on the URL shortener your business decides to use, you might have a dashboard that helps you schedule posts or track the success of different posts. This then brings about a list of inevitable questions: How many different URL shorteners are there, what is the best one, how do I get started and what can I gain?