Event Tracking in Google Universal Analytics With and Without the Help of Tag Manager
It’s time to talk about Universal Analytics in detail. Since it was released out of beta on April 2 — with a whole bunch of features available in classic Google Analytics — most GA fans have been trying to migrate to Universal Analytics and take advantage of all of its innovations. Just as with all innovations, these require some time, attention and experimentation to get used to. And while all relevant blogrolls are brimming with content-rich articles on how to implement UA into your projects, what I would need most, personally, is a laconic visualized algorithm of implementation. This could be a starting point for any further research on this new environment. So let’s start our guide with one of these algorithms and some explanations. An important factor that often makes people worry about migrating to Universal Analytics, with its analytics.js, is event tracking. So, what’s changed?