Content12 min read
What Is Content Creation? An Overview & How to Do It Right
Content creation is the process of developing and sharing media in various formats to reach and engage your target audience.
With more than a decade of experience as a managing editor, Alex has led content and SEO teams at startups, established enterprises, digital marketing agencies, and print publications. His SEO strategy work has earned clients top rankings for competitive keywords across verticals like SaaS, programmatic advertising, legal services, ecommerce, and more. He‘s also a niche site tinkerer and AI enthusiast.
Expertise
- content editing
- seo
- content operations
- content writing
- content strategy
Education
- University of North AlabamaBA in English/Professional Writing
Author
General SEO7 min read
What Is SEO Marketing? And How to Do It
SEO marketing focuses on improving a site’s visibility in unpaid results from search engines like Google.
Industry News2 min read
Google’s AI Mode Could Soon Become the Default—or Maybe Not
Could AI Mode become the default Google Search experience soon? Google is sending mixed signals. Learn more.
Contributor
AI6 min read
How AI Search Really Works: Findings from Our AI Visibility Study
Study of AI prompts reveals surprising rules governing brand visibility. Learn why community content beats marketing in LLMs.
Video Marketing5 min read
How to Reverse Video Search: 5 Ways & How It Works
Learn how to perform a reverse video search to find video sources, stolen content, and backlink opportunities.
AI4 min read
Generative Engine Optimization: The New Era of Search
GEO is the practice of optimizing content to appear in AI-powered search engines like ChatGPT and Google.