Negative SEO: What It Is & How to Prevent Attacks
Negative SEO is a malicious attempt to harm a business’s visibility in search engine results pages.Nov 09, 2023
Rachel Handley
Senior Content Writer AT Semrush
Rachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as Head of Content at a digital marketing agency, Rachel developed and executed search-driven content strategies for a diverse range of clients, including global ecommerce brands and local B2B companies. She later transitioned to an in-house role at an SaaS startup, where she focused on scaling content operations and driving organic growth.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
What Are LSI Keywords & Why They Don‘t Matter
LSI (latent semantic indexing) keywords are words that appear in similar contexts to a given keyword.Oct 30, 2023
How Long Does SEO Take to Work? [+ Tips for Quick Results]
It typically takes 4-12 months for SEO to work, but the exact timeline depends on your goals, strategy, etc.Oct 18, 2023
How to Write a Blog Post Step by Step
Learn how to write a blog post step by step. Get tips on choosing an idea, doing keyword research, and more.Oct 17, 2023
Social Media SEO: How to Rank Higher on Social Media & Google
Social media SEO is optimizing social profiles & posts so more people discover your brand through search.Oct 10, 2023
A Href Links: What They Are & How to Use Them
An “a href link” is HTML code that uses an “a” tag and “href” attribute to create a clickable hyperlink.Sep 27, 2023
Keyword Match Types in Google Ads & SEO [2024]
Learn how to use keyword match types in Google Ads: broad match, phrase match, and exact match.Sep 26, 2023
SEO FAQ: 25 Questions & Answers for Beginners
Get answers to questions like “What Is SEO?“ and “How Does SEO Work?“ in our SEO FAQ for beginners.Aug 22, 2023
Broken Link Building: What It Is & How to Do It Right in 2025
Broken link building is finding dead links on other sites and convincing web admins to link to your site instead.Jul 03, 2023
B2B Content Marketing: What It Is & How to Do It
B2B content marketing is using content (like blog posts) to attract, engage, and convert business customers.Jun 30, 2023
Alt Text: What Is It & Why It Matters for Accessibility & SEO
Alt text allows you to describe images for visually impaired users & search engines. Learn best practices now.May 22, 2023
What Is Above the Fold? Best Practices & Examples
Above the fold refers to the visible part of a webpage before scrolling. Anything lower down is below the fold.Mar 29, 2023
17 Inspiring Product Page Examples (+ Best Practices for Yours)
Product pages are designed to sell products online. See top examples to improve your site and drive sales.Mar 24, 2023
Keyword Cannibalization: How to Find, Fix, and Prevent It
Keyword cannibalization is an SEO issue that occurs when multiple pages on a site serve the same purpose.Mar 20, 2023
Contributor
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.May 13, 2025
9 Competitive Insights & How to Get Them
Competitive insights are learnings about rival businesses that help you make better business decisions.May 12, 2025
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.May 12, 2025
What Is Enterprise SEO? [+ Challenges & Tips for Success]
Enterprise SEO is a specialized approach to search engine optimization for large, complex organizations.Mar 03, 2025