What Is Click-Through Rate (CTR)? + How to Improve It
Learn what click-through rate (CTR) is, how to calculate it, and tips to boost it across ads, email, and search.Jul 03, 2025
Alex Lindley
Managing Editor AT Semrush
With more than a decade of experience as a managing editor, Alex has led content and SEO teams at startups, established enterprises, digital marketing agencies, and print publications. His SEO strategy work has earned clients top rankings for competitive keywords across verticals like SaaS, programmatic advertising, legal services, ecommerce, and more. He‘s also a niche site tinkerer and AI enthusiast.
Expertise
- content editing
- seo
- content operations
- content writing
- content strategy
Education
- University of North AlabamaBA in English/Professional Writing
Contributor
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Generative Engine Optimization: The New Era of Search
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