General SEO11 min read
When to Update Blog Content & Why You Should
Update your blog content once every three to six months to ensure accuracy and audience satisfaction.
Carlos Silva is a seasoned content marketer with over 10 years of experience spanning both in-house and agency roles. His expertise encompasses content strategy, SEO, content creation, social media, and email marketing. Having worked across diverse marketing disciplines, Carlos brings a comprehensive understanding of digital marketing to his current role at Semrush, where he researches, edits, and writes for the English blog, helping readers navigate the complexities of online marketing.
Expertise
- content writing
- content strategy
- on-page seo
- keyword research
Education
- BA in Economics Management
Author
Content9 min read
What Is Content Marketing? [Simple Definition + Starter Guide]
Content marketing is the process of creating and sharing useful content online to attract and engage users.
General Marketing9 min read
YouTube Marketing: Get Started in 10 Simple Steps
Learn how to create an effective YouTube marketing strategy and use it to promote your business.
General Marketing7 min read
Click Rate and Click Through Rate: What’s the Difference?
Click rate measures who received an email and clicked a link. Click-through rate is who opened and clicked.
General SEO20 min read
SaaS SEO: An Actionable Strategy for Growth
Here’s exactly how to create and implement an effective SEO strategy for your SaaS website—step by step.
Keyword Research6 min read
How to Search a Website for Keywords
Ways to search a site for keywords: 1) Command+F, 2) Google search operators, 3) keyword tools, & more.
Keyword Research8 min read
The Ultimate Keyword Research Checklist for 2025
Here‘s a step-by-step keyword research checklist to help you rank for your target keywords.
General SEO14 min read
How to Run a Successful SEO Campaign in 2025
An SEO campaign is an organized effort to improve a website’s rankings in search engines. Learn more.
Keyword Research9 min read
What Are Zero-Click Searches & How Do They Impact SEO?
A zero-click search is when a user finds an answer directly in the search results without clicking a link.
Link Building5 min read
What Are Reciprocal Links? Are They Good or Bad for SEO?
Reciprocal links occur when two websites point links at each other. Learn about their SEO effects and more.
General Marketing10 min read
How to Make Money with Affiliate Marketing in 2025
Affiliate marketing is a strategy in which you earn money for promoting a company’s products or services.
Keyword Research7 min read
Keyword Optimization: 7 Steps to Getting It Right
Keyword optimization involves improving your pages to better use your target search queries.
Contributor
Competitor Intelligence & Research10 min read
Market Analysis: What It Is & How to Do One in 2024
This article explores what a market analysis is, why it‘s important, and how to conduct one for your business.
Link Building12 min read
Link Building for SEO: A Guide to the Basics
Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.
General SEO19 min read
SEO Checklist: 41 Tips to Optimize Your Website
Use this SEO checklist to improve your website’s search engine rankings.