What Are Keywords? Intro + How to Find and Use Them
Learn what keywords are, why they matter, and how to research and use them in SEO and AI search.
Cecilia is a senior editor and strategist with more than 12 years of experience shaping editorial strategies, refining brand messaging, and leading high-impact teams. She began her career in print and digital editorial leadership roles before transitioning to SEO and digital marketing, focusing on data-driven strategies. She‘s passionate about ensuring operational efficiency, upholding editorial standards, and mentoring writers to deliver top-quality, brand-aligned content.
Learn what keywords are, why they matter, and how to research and use them in SEO and AI search.
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