Global Updates to Search Volume Machine Learning Algorithm

Early in 2022, we announced a major update to our US database that significantly improved the accuracy and reliability of our search volume data.

By adding new sources of data into our algorithm, we can predict reliable search volumes more consistently. 

According to our study, Semrush showed the highest accuracy among the top-known competitors in the US market as a result.

With better volume data at your disposal, you can be even more confident in forecasting potential traffic and SEO growth with your campaigns.

Now, the same algorithm update we made to the US database has also been applied to some of our regional databases. In addition to improved search volume accuracy, they’ve grown in database size, as well:

The updates to this machine learning algorithm include:

We expect a similar result in all regions.

Want to forecast your SEO potential? Discover any topic’s total search volume with the Keyword Magic Tool.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.