Google Analytics AdCost Import: Fine-Tune Your Advertising Campaigns with a Holistic View of Their E

Google Analytics is an absolute marketer’s favorite with its goldmine of insights and data that help assess your ad campaigns' efficiency and performance. But unfortunately, it only reflects stats coming from Google itself, ignoring your activities across non-Google services.

Now, imagine a world where you have a holistic view of your advertising campaigns across platforms, from Facebook to Twitter—all displayed within your Google Analytics: in the same place, in the same currency, with the same metrics format. 

Well, that world is already here—all thanks to the Google Analytics AdCost Import app by Owox, the newest addition to our Semrush App Center.

Google Analytics AdCost Import transfers your ad cost data from various ad services to your Google Analytics account. Automatically. With daily data updates, and full-on metric consistency.

This can help you combine all your advertising stats to analyze and cross-compare the ROAS (return on advertising spend) and CPA (cost per acquisition) of your campaigns across different services so you know what works best for your business—from both monetary and performance perspectives. 

Whether you are running ads for your own business or work at an agency—Google Analytics AdCost Import is invaluable whenever you want to make the right budgeting call and understand what creatives, keywords, and platforms bring the most impact:

Amplify your ad strategy and get smarter about your ad budget with revamped Google Analytics reports that now include all-encompassing advertising data across platforms!

Take a holistic view of your ad performance and impact

Get a free trial and explore the app

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.