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Semrush has added AI Mode as a new search engine option within its Position Tracking tool. Marketers can use this feature to track how their domains show up in Google’s recently launched generative AI experience.
With this update, users can view their visibility in AI Mode right alongside traditional search data, offering a clearer picture of how Google’s evolving interface impacts performance.
No need for workarounds or outside tools—just select AI Mode as a search engine and start tracking from your Semrush project.
No need for workarounds or outside tools—just select AI Mode as a search engine and start tracking from your Semrush project.
Why AI Mode Visibility Is Important
Google’s AI Mode delivers summarized answers directly, reducing the need for clicks to external sites, like in traditional organic search.
Even without a click, visibility in AI Mode puts your brand front and center.
It can boost awareness, credibility, and influence user decisions, especially when your brand appears in response to high-intent queries.
Tracking this presence gives SEOs and marketers a way to know their visibility in a new and evolving AI search environment.
Key Features and Limits
The AI Mode option in Position Tracking offers:
- Daily rank tracking updates for where your site ranks across your set of target keywords/prompts
- Average position and visibility trend monitoring
- Ability to track any city, state, or zip code within the U.S.
- Local results when your business name triggers an AI response
Current limitations of the beta release:
- 50 AI Mode keywords per account (across all Semrush projects)
- U.S. market
- Desktop results only (no mobile tracking)
- No support for Estimated Traffic or Search Volume
Built for Today’s SEO Landscape
This feature helps marketers keep pace with rapid changes in how search engines display and prioritize content. Whether you’re troubleshooting AI visibility or building a strategy to gain it, Position Tracking now gives you the data you need.
Availability
The AI Mode tracking option is currently available in beta to users on Guru and Business plans. Semrush plans to expand AI search solutions and tracking capabilities as Google continues to evolve its platform with AI.
