AI Optimization Goes GA: Why Visibility in AI Search Is No Longer Optional

In March, Semrush Enterprise introduced AI Optimization (AIO) in beta - a new solution designed to help brands understand and improve how they're represented across today’s most influential AI search engines and large language models.
July 3, 2025

Recent news

The Core Web Vitals Report in Site Audit Goes Open Beta

In 2020, Google announced Core Web Vitals – a set of metrics related to speed, responsiveness, and visual stability – to help site owners measure user experience on the web. This new ranking factor is set to be rolled out in May 2021.
Product News
March 2, 2021

Listing Management: Improved Heatmap and Competitors Data

Every business nowadays can benefit at some level from local SEO. It has become relevant not only for smaller businesses but also for big multinationals and companies with multiple locations in different countries. 
Product News
February 16, 2021

Extend Site Audit Functionality With Zapier Integration

Zapier connects 2000+ solutions and Site Audit is now one of them. This means that you can build dozens of custom workflows for your in-house team or agency using three actions and two triggers:
Product News
February 14, 2021

More Ways to Analyze and Optimize Your Content Performance

It can be difficult to accurately measure the effectiveness of your content. Rather than relying on generic insights with little real value, modern content marketers need to be able to dig deeper.
Product News
February 8, 2021

Measure Share of Voice With Semrush Position Tracking

Good news, data lovers!
Product News
December 16, 2020

Semrush Unveils New Logo and Refreshed Visual Identity

Semrush unveiled its new logo and refreshed visual identity. The move reflects the 12-year-old company’s evolution from a single SEO tool to a powerful, comprehensive visibility management platform.
Company News
December 11, 2020
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Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Trevose, Austin, Dallas, Florida, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.