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AI Optimization Goes GA: Why Visibility in AI Search Is No Longer Optional

In March, Semrush Enterprise introduced AI Optimization (AIO) in beta - a new solution designed to help brands understand and improve how they're represented across today’s most influential AI search engines and large language models.
July 3, 2025

Recent news

Keyword Magic Tool: Subgroups and Group Volume

Keyword analytics is a science, which takes an effective research lab. We keep improving our Keyword Magic tool functionality according to your feedback. And here’s what we've prepared for you this time.  First of all, the keyword groups have become more handy to work wi...
Product News
April 10, 2017

Get into Google's Featured Snippets with SEO Ideas

With the recent update, SEO Ideas will provide you with an idea of how your landing page can get into a featured snippet, as well as give you detailed data on all the keywords and competitors that are already ranking in featured snippets, in case you want more in-depth a...
Product News
March 28, 2017

Site Audit: Keep Your Website Safe with the Brand New HTTPS Report!

We are proud to announce the launch of our HTTPS implementation report, which is in open beta. This new report in Site Audit allows you to check if HTTPS is implemented correctly on your website and will let you know exactly what isn’t right.You may already know how impo...
Product News
March 20, 2017

Social Media Tool: Instagram Report 2.0

We’ve been working hard to improve the Instagram section of the Social Media tool, so here it is — the Instagram Report version 2.0. Let’s get straight to the overview!The Instagram section now has 5 reports:
Product News
March 6, 2017

Backlinks: Quick and Easy Disavow

A new, extremely convenient feature has recently been embedded in our Backlink Analytics. Now you have two brand new ways of working with questionable backlinks, so you can stay out of trouble.
Product News
March 2, 2017

PPC Keyword Tool: Now Fluent in 7 Languages!

It is no secret that our users are people of different nationalities all over the world, and it’s our duty to ensure simple and clear enjoyment for our services. This time our PPC Keyword Tool has finally undergone a remarkable improvement: it now supports 7 languages.
Product News
February 27, 2017
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Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Trevose, Austin, Dallas, Florida, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.