Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May applitools.com received 140.82K visits with the average session duration 10:36. Compared to April traffic to applitools.com has increased by 4.21%.

Visits

140.82K

+4%

Pages / Visit

3.84

Avg. Visit Duration

10:36

Bounce Rate

55.98%

Total Visits last 2 months

May140.82K

Apr135.13K

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applitools.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Applitools.com's core audience is located in United States followed by India, and United Kingdom.

Country		All devices	Desktop	Mobile
United States	22.74%	32.02K	71.84%	28.16%
India	10.32%	14.54K	69.46%	30.54%
United Kingdom	6.15%	8.67K	100.0%	0.0%
Japan	4.66%	6.56K	100.0%	0.0%
Brazil	4.65%	6.55K	100.0%	0.0%

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applitools.com Website Traffic Journey

Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

Desktop

May 2025

On applitools.com, visitors mainly come from Direct (53.71% of traffic), followed by google.com (16.81%). In most cases, after visiting applitools.com, users go to google.com and github.com.

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applitools.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Applitools.com’s traffic has dropped by -4.31% month-on-month down to current organic search traffic. In addition, paid search traffic has increased by 200.78% up to current paid search traffic.

Organic Search Traffic

23.33K

-4%

Paid Search Traffic

385

+201%

Branded Traffic Share

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applitools.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

applitools.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to applitools.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

May 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
applitools	C N	1	1,300	7.52	21.82%
test automation university	N	1	720	4.62	12.08%
playwright vs selenium	C	1	1,300	5.72	3.58%
applitools used for	I	1	210	0	3.52%
playwright	N	11	33,100	2.88	3.46%

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applitools.com Backlink Analytics

Analyze and track applitools.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

applitools.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

5.52K

110.12K

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applitools.com Backlinks and Referring Domains

Uncover the referring domains of your competitors, evaluate their backlink growth, and get a clear picture of the opportunities you may be missing. In May the number of backlinks to applitools.com has dropped by -0.68% and equals 110.12K. The amount of referring domains has dropped by -0.27% and equals 5.52K.

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applitools.com SEO Audit

Check out applitools.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

applitools.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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applitools.comMay 2025 Traffic Stats

applitools.com Web Traffic Statistics

applitools.com Traffic and Visitor Engagement