Last updated: September 16, 2025

    Reveal More Competitor Secrets for Free

    • Which keywords they target
    • Their most important pages
    • Where their traffic comes from
    • Where they get backlinks from
    • How they monetize their site
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    compare.com Web Traffic Statistics

    Get a snapshot of compare.com online performance by viewing its most critical traffic metrics
    Spy on your competitors’ traffic generation strategies
    Identify your competitor’s top products, services, and categories
    Reveal the competition’s best performing digital marketing channels

    compare.com Traffic and Visitor Engagement

    Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In August compare.com received 826.3K visits with the average session duration 05:48. Compared to July traffic to compare.com has increased by 15.99%.
    Total Visits last 3 months
    Aug826.3K
    Jul712.41K
    Jun718.55K
    Get marketing insights →10x daily insights. Free!

    compare.com Website Traffic by Country

    See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Compare.com's core audience is located in United States followed by United Kingdom, and India.
    Country
    All devices
    Desktop
    Mobile
    United States96.18%794.69K16.69%83.31%
    United Kingdom1.04%8.59K43.15%56.85%
    India0.97%7.99K11.12%88.88%
    Canada0.49%4.01K26.78%73.22%
    Egypt
    0.36%2.99K1.14%98.86%
    See all countries →10x daily insights. Free!

    compare.com Website Traffic Journey

    Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

    On compare.com, visitors mainly come from Direct (46.0% of traffic), followed by google.com (9.3%). In most cases, after visiting compare.com, users go to mediaalpha.com and insurify.com.

    compare.com Competitors and Alternatives

    Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Compare.com's audience also visits insurify.com.
    #1
    Visits:

    8.33M

    compare.com Organic and Paid Website Traffic

    Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Compare.com’s traffic has increased by 71.37% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 105.5% up to current paid search traffic.

    compare.com Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords.

    compare.com Top Organic Keywords

    Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to compare.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.
    KeywordIntentPositionVolumeCPC(USD)Traffic %
    compare car insurance
    C
    133,10041.729.39%
    compare
    I
    133,1008.814.99%
    compare auto insurance
    C
    133,10041.724.99%
    car insurance compare
    C
    I
    114,80041.024.19%
    compare vehicle insurance quotes
    C
    I
    114,80040.354.19%

    compare.com SEO Audit

    Check out compare.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding
    Assess your website’s performance and fix all associated issues
    Make sure Google bot can crawl and index your website
    Scan your website for 130+ technical and SEO mistakes

    compare.com SEO Audit and Website Health Check

    See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds
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