Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May otto.market received 535.98K visits with the average session duration 23:53. Compared to April traffic to otto.market has increased by 4.07%.

Visits

535.98K

+4%

Pages / Visit

21.81

Avg. Visit Duration

23:53

Bounce Rate

16.95%

Total Visits last 2 months

May535.98K

Apr515.04K

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otto.market Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Otto.market's core audience is located in Germany followed by Albania, and Poland.

Country		All devices	Desktop	Mobile
Germany	91.09%	488.21K	100.0%	0.0%
Albania	2.17%	11.64K	100.0%	0.0%
Poland	1.79%	9.61K	100.0%	0.0%
Malaysia	1.68%	8.99K	100.0%	0.0%
Netherlands	0.68%	3.62K	17.25%	82.75%

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otto.market Website Traffic Journey

Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

Desktop

May 2025

On otto.market, visitors mainly come from Direct (97.11% of traffic), followed by google.com (1.49%). In most cases, after visiting otto.market, users go to otto.de and netcup.net.

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otto.market Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Otto.market’s traffic has increased by 7.37% month-on-month up to current organic search traffic. In addition, paid search traffic has increased by 800.0% up to current paid search traffic.

Organic Search Traffic

92.3K

+7%

Paid Search Traffic

+800%

Branded Traffic Share

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otto.market Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

otto.market Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to otto.market, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

Germany

May 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
otto	N	4	5,000,000	1.59	78.84%
otto online	C N	6	301,000	0.03	3.39%
otto.de	I	4	110,000	0.02	1.73%
otto market	N	1	1,600	1.85	1.44%
otto login	N T	9	201,000	1.66	1.35%

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otto.market Backlink Analytics

Analyze and track otto.market’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

otto.market Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

874

4.55K

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otto.market Backlinks and Referring Domains

Uncover the referring domains of your competitors, evaluate their backlink growth, and get a clear picture of the opportunities you may be missing. In May the number of backlinks to otto.market has increased by 4.14% and equals 4.55K. The amount of referring domains has increased by 22.41% and equals 874.

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otto.market SEO Audit

Check out otto.market’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

otto.market SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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otto.marketMay 2025 Traffic Stats

otto.market Web Traffic Statistics

otto.market Traffic and Visitor Engagement