Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In September vanta.com received 427.71K visits with the average session duration 10:42. Compared to August traffic to vanta.com has decreased by -3.72%.

Visits

427.71K

-4%

Pages / Visit

5.8

Avg. Visit Duration

10:42

Bounce Rate

44.34%

Total Visits last 3 months

Sep427.71K

Aug444.26K

Jul472.05K

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vanta.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Vanta.com's core audience is located in United States followed by United Kingdom, and India.

Country		All devices	Desktop	Mobile
United States	39.72%	169.89K	80.4%	19.6%
United Kingdom	8.72%	37.3K	48.81%	51.19%
India	5.73%	24.49K	67.02%	32.98%
Germany	4.88%	20.85K	100.0%	0.0%
China	4.54%	19.43K	100.0%	0.0%

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vanta.com Website Traffic Journey

Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

Desktop

Sep 2025

On vanta.com, visitors mainly come from Direct (58.04% of traffic), followed by google.com (10.52%). In most cases, after visiting vanta.com, users go to ashbyhq.com and google.com.

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vanta.com AI Traffic

Instantly get a clear LLM traffic breakdown. See how vanta.com appears across today’s top AI platforms:

1K visits from Perplexity
700 from ChatGPT
119 from wordsmith.ai
…and more!

Traffic from AI Platforms (Absolute)

6 Months

Perplexity

ChatGPT

700

wordsmith.ai

119

therundown.ai

trust.mistral.ai

Traffic from AI Platforms (Share of Total)

Last month

Other
99.473%
Perplexity
0.266%
ChatGPT
0.179%
wordsmith.ai
0.03%
therundown.ai
0.017%
trust.mistral.ai
0.014%

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vanta.com Competitors and Alternatives

Reveal other websites that your audience is interested in. See the list of domains users are browsing next. Vanta.com's audience also visits drata.com, followed by sprinto.com.

drata.com

Visits:

241.01K

sprinto.com

Visits:

347.95K

See more competitors →

vanta.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Vanta.com’s traffic has increased by 1.69% month-on-month up to current organic search traffic. In addition, paid search traffic has dropped by -4.77% down to current paid search traffic.

Organic Search Traffic

79.2K

+2%

Paid Search Traffic

41.5K

-5%

Branded Traffic Share

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vanta.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

vanta.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to vanta.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

Sep 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
vanta	C N	1	27,100	42.59	48.5%
vanta careers	C N	1	3,600	0	6.44%
vanta pricing	N T	1	880	47.45	1.57%
vanta jobs	C N	1	720	0	1.28%
vanta login	N T	1	480	37.01	0.85%

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vanta.com Backlink Analytics

Analyze and track vanta.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

vanta.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

6.84K

838.77K

Unlock

vanta.com Backlinks and Referring Domains

Uncover the referring domains of your competitors, evaluate their backlink growth, and get a clear picture of the opportunities you may be missing. In September the number of backlinks to vanta.com has increased by 17.43% and equals 838.77K. The amount of referring domains has increased by 3.28% and equals 6.84K.

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vanta.com SEO Audit

Check out vanta.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

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Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

vanta.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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vanta.comSeptember 2025 Traffic Stats

vanta.com Web Traffic Statistics

vanta.com Traffic and Visitor Engagement