Benchmark website’s performance against your competitors by keeping track of key indicators of onsite behavior. In May viking.com received 1.11M visits with the average session duration 07:13. Compared to April traffic to viking.com has increased by 4.57%.

Visits

1.11M

+5%

Pages / Visit

4.25

Avg. Visit Duration

07:13

Bounce Rate

36.59%

Total Visits last 2 months

May1.11M

Apr1.06M

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viking.com Website Traffic by Country

See the global distribution of visitors to your competitor’s website and start tapping into overlooked markets. Viking.com's core audience is located in United States followed by Australia, and Canada.

Country		All devices	Desktop	Mobile
United States	90.28%	997.97K	65.73%	34.27%
Australia	3.67%	40.58K	65.86%	34.14%
Canada	3.4%	37.6K	71.73%	28.27%
United Kingdom	1.1%	12.14K	99.92%	0.08%
Mexico	0.22%	2.42K	26.18%	73.82%

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viking.com Website Traffic Journey

Learn where visitors browse before and after landing on your competitor’s site to uncover new opportunities for attracting their audience.

Desktop

May 2025

On viking.com, visitors mainly come from Direct (53.21% of traffic), followed by vikingrivercruises.com (13.57%). In most cases, after visiting viking.com, users go to vikingrivercruises.com and vikingcruises.com.

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viking.com Organic and Paid Website Traffic

Discover how your top competitor’s audience surfs the web so you can tailor your website experience perfectly at every stage of the customer journey. Viking.com’s traffic has increased by 36.43% month-on-month up to current organic search traffic.

Organic Search Traffic

31.99K

+36%

Paid Search Traffic

Branded Traffic Share

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viking.com Organic Keywords

Organic Research is designed to help you discover competitors' best keywords.

viking.com Top Organic Keywords

Organic Research is designed to help you discover competitors' best keywords. The tool will show you the top keywords driving traffic to viking.com, while also providing the exact search volume, cost-per-click, search intent, and competition level for each keyword.

United States

May 2025

Keyword	Intent	Position	Volume	CPC(USD)	Traffic %
myvikingjourney	C	2	40,500	0.83	19.8%
my viking journey	C	2	27,100	0.83	13.25%
viking travel agent portal	N	1	1,900	32.57	5.63%
viking.com	C	1	4,400	2.01	4.04%
viking com	I	1	2,900	2.01	2.66%

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viking.com Backlink Analytics

Analyze and track viking.com’s backlink profile with the fastest backlink database available

Discover the most valuable backlink portfolio in your niche

Spot toxic links and remove them before they cause harm to your website

Find your strongest competitors for backlinks

viking.com Backlink Stats

Dive into your competitor’s SEO Authority Score and backlink profile.

2.42K

2.54M

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viking.com Backlinks and Referring Domains

Uncover the referring domains of your competitors, evaluate their backlink growth, and get a clear picture of the opportunities you may be missing. In May the number of backlinks to viking.com has dropped by -1.83% and equals 2.54M. The amount of referring domains has dropped by -2.73% and equals 2.42K.

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viking.com SEO Audit

Check out viking.com’s site performance with an audit that detects issues related to crawlability, content, links, and coding

Assess your website’s performance and fix all associated issues

Make sure Google bot can crawl and index your website

Scan your website for 130+ technical and SEO mistakes

viking.com SEO Audit and Website Health Check

See how your website’s overall health stands up to the competition. Fix any of the over 130 technical and SEO mistakes our tool finds

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vikingbags.com viking.de

viking.comMay 2025 Traffic Stats

viking.com Web Traffic Statistics

viking.com Traffic and Visitor Engagement