The SEO, SEM, PPC and Content Marketing Blog - Semrush

Local PPC Strategy and Actionable Tips

Paid Advertising

8 min read

Geo-Targeting: Local PPC Strategy and Actionable Tips

Companies that have tight budgets need to make the most of their PPC activities to ensure they are not flushing money down the drain. A well-planned local PPC strategy allows you to put your message in front of the right people. This post will walk you through the step-by-step process of optimizing your geo-targeted campaign and provide you with insightful tips for smarter local PPC.
Daria VoroninaSep 12, 2018
7 Ways To Fail at International SEO

General SEO

9 min read

7 Ways To Fail at International SEO

This article offers some of the most common issues and ways to fail at International SEO and explains how you can avoid them. The lack of expertise, in regards to the above elements, is why it is not that uncommon to see international SEO processes with a variety of issues, many of which can cause a sub-optimal user experience, and the failure to obtain the desired results.
Aleyda SolisAug 29, 2018
Google Ads Mistakes and How To Avoid them
How To Use Testing To Optimize Your SERP CTR

Technical SEO

7 min read

How To Use Testing To Optimize Your SERP CTR

Without experimentation, it isn‘t possible for us to discover more innovative ways of capturing attention in the search results. For that reason, we decided to offer you five steps below that you can use to run experiments on your SERP listings and optimize them in ways you wouldn‘t otherwise be able to. Let‘s get started.
Manish DudharejiaAug 16, 2018
From 0-20 Million Views on Quora and How I Did It

General Marketing

7 min read

From 0-20 Million Views on Quora and How I Did It

From 0-20 Million views on Quora — and how Deepak Shukla did it. A step-by-step guide for how to go viral on Quora and win followers and referral traffic by writing unique and engaging answers in areas you are expert it. If you have been writing on Quora but have not had the success you have been hoping for or have not yet considered possible — this guide will remove the mystery of how to do it.
Deepak ShuklaAug 09, 2018
How To Use Marketing Analytics To Drive Superior Growth
Load more articles
Editors' Choice
Link Building
local seo
Check Website Accessibility: Manual Checks and Tools to Use in 2025
What Is SEO
Keyword Research for SEO
Semrush Copilot: Your AI Assistant for Faster SEO Insights
Competitive Analysis
Banner Ad Sizes: Choosing the Right Size
What Is Ecommerce
What Is Marketing
advertising calendar
How to Find YouTube Influencers
Small Business Trends
Which Companies Spend the Most on Digital Advertising? [Study]
Average CPM for Display Ads: Benchmarks by Industry [Study]
Advertising Trends: The Most Popular Types of Digital Ads [Study]
Top YouTube Searches
most visited websites