The SEO, SEM, PPC and Content Marketing Blog - Semrush

6 min read

How To Measure the Impact of Your Site Migration

Site migrations require multiple stakeholders and intense processes. In the end, measuring success is sometimes forgotten or thought about retroactively. Don‘t fall into this trap. Use Semrush to set up your site migration for SEO success and provide easy-to-pull wrap up reports to key stakeholders to prove your value.

Katie CunninghamJun 30, 2017

Industry News

12 min read

Bang Your Head — 7 Types of Aggressive Advertising from Sites Negatively Impacted by Google Quality Updates

The impact of disruptive and aggressive advertising is an important topic that site owners need to thoroughly understand. Glenn Gabe of GSQi explains 7 types of aggressive advertising he has seen on sites that have been negatively impacted by Google‘s quality updates.

Glenn GabeJun 13, 2017

Original Research & Studies

7 min read

What We Can Learn From the Biggest Social Media Management Nightmares

In the age of social media, any brand can end up in a crisis situation. This means that the social audience reaction on brand’s actions becomes unmanageable, influences the market’s value and threats to destroy brand’s reputation. Let’s look at three recent cases and see what we can learn from them.

Nadia NazarovaJun 09, 2017

Content

13 min read

Most Common Legal Aspects of Blogging and Content Marketing

We decided to find information on the most common legal and ethical aspects of blogging and content marketing, discuss ethical borders and make a roundup useful to both novice writers and experts.

Elena TerentevaMay 24, 2017

Social Media

7 min read

Social Media Metrics for Tracking Your Lead Nurture Funnel

Measuring the right social media metrics can be tricky. The biggest issue here is what metrics are actually useful.

Sagi SolomonMay 19, 2017

General SEO

4 min read

Aggregate Review Schema: Recovering From a Spammy Structured Markup Penalty

Aggregate Review schema can be a great way for businesses to showcase both the number of reviews and the rating of individual products. Adding this markup to your website will then make you eligible for organic stars to show alongside your search listings

Emily SmithMay 18, 2017

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Editors' Choice

Link Building

12 min read

Link Building for SEO: A Guide to the Basics

Link building can give you the SEO edge you need to get more Google traffic. Here‘s your quick-start guide.

Rachel HandleyJan 17, 2025

Local SEO

10 min read

Local SEO: What Is It & How to Do It

Local SEO is the process of improving search visibility, traffic, and brand awareness for local businesses.

Carlos SilvaDec 04, 2024

Check Website Accessibility: Manual Checks and Tools to Use in 2025

Technical SEO

7 min read

Check Website Accessibility: Manual Checks and Tools to Use in 2025

Is it time to check your website accessibility? Remember that accessibility is about improving the user experience for everyone – including people with disabilities.

Luke HarselNov 27, 2024

General SEO

11 min read

What Is SEO? An Intro to Search Engine Optimization

SEO (search engine optimization) is an effort to get more unpaid visibility in search engines like Google.

Rachel HandleyNov 25, 2024

Keyword Research

19 min read

Keyword Research for SEO: What It Is & How to Do It

Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.

Rachel HandleyJun 25, 2024

Semrush Copilot: Your AI Assistant for Faster SEO Insights

General SEO

7 min read

Semrush Copilot: Your AI Assistant for Faster SEO Insights

Semrush Copilot helps you save time in common SEO analysis and planning. It does this by automatically analyzing several key Semrush tools and reports to offer actionable recommendations and present a prioritized list of SEO activities.

Brenna KellyMar 19, 2024

Competitor Intelligence & Research

9 min read

What Is a Competitive Analysis? (with Template + Examples)

Learn how to do a competitive analysis and compare your brand against your competitors.

Alex LindleyMay 12, 2025

Paid Advertising

8 min read

Banner Ad Sizes: Choosing the Right Size

Knowing your options is important so you can visualize how your ad will look, and how easily people will be able to see the ad.

Grace BrennanOct 18, 2024

Ecommerce

6 min read

What Is Ecommerce? How It Works & Getting Started

Ecommerce is selling products and/or services online via websites and apps instead of in physical stores.

Sydney GoOct 15, 2024

General Marketing

6 min read

What Is Marketing? [Simple Definition, Purpose, & Types]

Marketing is all the activities your brand uses to reach your target audience and turn them into buyers.

Sydney GoOct 11, 2024

Paid Advertising

10 min read

How to Make an Ad, Step by Step

A great ad doesn’t bombard audiences’ in their newsfeed, it conveys a clear brand message, offers value, and earns users’ attention.

Grace BrennanSep 05, 2024

Social Media

8 min read

How to Find YouTube Influencers

Need help finding influencers on YouTube for a partnership campaign? Follow these steps.

Grace BrennanApr 18, 2024

Original Research & Studies

7 min read

10 Small Business Trends for 2025

Learn the top small business trends for 2025 to stay ahead of the competition and keep employees happy.

Ankit VoraFeb 19, 2024

Which Companies Spend the Most on Digital Advertising? [Study]

News & Research

7 min read

Which Companies Spend the Most on Digital Advertising? [Study]

Learn what companies spend the most on advertising across 12 separate industries—and how you can gather competitive ad intel for your own niche.

Shannon O‘SheaNov 14, 2023

Average CPM for Display Ads: Benchmarks by Industry [Study]

Original Research & Studies

4 min read

Average CPM for Display Ads: Benchmarks by Industry [Study]

If you‘re looking for CPM benchmarks for digital ads in your industry, this study is for you.

Luke HarselOct 23, 2023

Advertising Trends: The Most Popular Types of Digital Ads [Study]

Original Research & Studies

4 min read

Advertising Trends: The Most Popular Types of Digital Ads [Study]

By partnering with AdClarity, we’ve investigated ad types, ad channels and ad spend so you can plan and strategize with the kind of competitive edge that other players don’t have in your industry.

Luke HarselOct 10, 2023

Original Research & Studies

2 min read

Top 100: The Most Visited Websites in the US [2025 Top Websites Edition]

This post uncovers the top 100 most visited websites in the US, deep-diving into a few industries — Media, Retail, and Streaming Services — that show the biggest position changes.

Natalia ZhukovaDec 23, 2022