The SEO, SEM, PPC and Content Marketing Blog - Semrush

Log File Analysis

Technical SEO

5 min read

Log File Analysis: SEO Advantages and How To Do It for Free

Log file analysis is an essential component of any technical and on-site SEO audits. Log files are the only data that are 100% accurate when it comes to really understanding how bots are crawling your website. With log analysis, you can go further than a simple crawl and rank higher, get more traffic, conversions and sales.
Emma LabradorSep 07, 2016
6 Possible Revenue Streams for Entrepreneurs in Ecommerce Business
Content PersonaResearch and Create a Content Persona for Your Blog
5 Simple Google Analytics Clean-Up Tips

Analytics

5 min read

5 Simple Google Analytics Clean-Up Tips

From time to time there are little chores you need to do the keep the Google Analytics data clean and organized properly so that the numbers you analyze are as good as they can be. Nothing can ever be absolutely perfect (yes, even with data!), but embrace these tips and you’ll have a killer dataset at your disposal.
Sergio AicardiAug 03, 2016
The Role of Paid Media in Your Marketing Mix #Semrushchat

Paid Advertising

12 min read

The Role of Paid Media in Your Marketing Mix #Semrushchat

Today we want to discuss in depth a certain component of the paid-owned-earned (POE) media model. In a nutshell, paid media involves paying a third party to promote your company’s content. This can help your content gain more exposure. In our latest Semrush Chat, we discussed the role of paid media in your marketing mix with our chat participants.
Liza VoronkovaAug 02, 2016
Seven Deadly Sins of Marketing

General Marketing

6 min read

How To Use the Seven Deadly Sins of Marketing

Pride, envy, wrath gluttony, lust, sloth and greed. Intense, right? When we think of the seven deadly sins, we generally think of trying to avoid them. But what if you could use them to your advantage, strategically and meticulously turning views of your ad into clicks, leads and customers?
Paul KlebanovJul 22, 2016
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