The SEO, SEM, PPC and Content Marketing Blog - Semrush

Mobile or Responsive: Which Site Is Right for You?

Technical SEO

8 min read

Mobile or Responsive: Which Site Is Right for You?

It‘s now more important than ever to have a mobile-friendly website, but which approach should you choose? In the past, Google has heavily favored the responsive approach, but the April 21 mobile-friendly update made it clear that a separate mobile website (also known as an mdot site) is also acceptable. There are several factors to weigh up in making your decision.
Elena TerentevaJun 02, 2015
Your Guide to Understanding Google's Sitelinks Search Box

General SEO

5 min read

Your Guide to Understanding Google's Sitelinks Search Box

Have you ever Googled a website only to find a second Google search box embedded underneath the first? That’s a recently updated Google feature, the Sitelinks search box. It has the capability to streamline your own website’s search function, but opinions are mixed regarding the benefit it provides.
Shane JonesMay 28, 2015
How To Score .Gov Links for SEO

Link Building

6 min read

How To Score .Gov Links for SEO

Receiving high quality backlinks from .gov sites can dramatically increase your website rankings, but actually getting those powerful backlinks is a monumental task. Although there remains some debate over the true value of .gov extensions with Matt Cutts stating, “Google doesn’t treat .gov or .edu domains any differently,” most SEO professionals feel otherwise.
John LincolnMay 28, 2015
Confessions of a Marketing Intern
Link Building: What Are Co-citation and Co-occurrence

Link Building

5 min read

Link Building: What Are Co-citation and Co-occurrence?

When Google was launched back in 1998, “link popularity“ was the core factor used in evaluating a website‘s authority to give users better search results. However, when users started manipulating the system and using bad link building practices, Google was challenged to remove these websites as spam.
Shane BarkerMay 13, 2015
How To Build a Keyword Research Plan

Keyword Research

5 min read

How To Build a Keyword Research Plan

Keyword research is at the core of the search marketing process. It is the absolute first item you need to address before doing anything else. But many search marketers just scratch the surface — and end up with only a few, high competition keywords. This approach is wrong, and a sure way to achieve little ROI and leave a lot of money on the table. There’s a better way.
Nick EubanksMay 12, 2015
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