Competitor Intelligence & Research
10 min read
What Is a Competitive Analysis? (with Template + Examples)Learn how to do a competitive analysis and compare your brand against your competitors.
Alex LindleyJul 11, 2025
Competitor Intelligence & Research
Discover how to gain a competitive edge in your industry. Learn the basics of competitor analysis, market research, and strategic insights for effective business growth.
Competitor Intelligence & Research
7 min read
What Is Competitive Intelligence? Overview & How to Get ItRead our guide to learn what competitive intelligence is, why you need it, and how to collect and use it.
Connor LaheyJul 09, 2025
Competitor Intelligence & Research
11 min read
SWOT Analysis: How to Do It, Examples, & Free TemplateA SWOT analysis identifies your strengths, weaknesses, opportunities, and threats to guide decision-making.
Alex LindleyJul 03, 2025
Competitor Intelligence & Research
10 min read
The 14 Best Competitive Intelligence Tools for Market ResearchDiscover the competition and reveal strategies and tactics of any industry player with these top 14 competitive intelligence tools, including the Semrush Traffic & Market Toolkit.
Natalia ZhukovaJun 24, 2025
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Competitor Intelligence & Research
5 min read
Marketing 101: What Is Audience Research?
Audience research is a vital part of marketing and advertising. By understanding the needs and pain points of the people who interact with your brand, you can improve your messaging, SEO, and most importantly—client acquisition.Luke HarselMay 13, 2025
Competitor Intelligence & Research
9 min read
How to Use the Semrush Audience Insights for Your Marketing Campaigns
Customers make choices based on a number of volatile factors, some of which are not obvious at all. What substitutes do your loyal customers consider? These questions and many more can be answered with the Semrush Audience Insights report.Natalia ZhukovaMay 13, 2025
Competitor Intelligence & Research
12 min read
6 Ways to Compare Websites (+ Competitor Analysis Tools to Use)
Learn how to compare websites to gain key insights, identify gaps, and find new opportunities.Dana NicoleMay 12, 2025
Competitor Intelligence & Research
6 min read
Clickstream Data: What Is It and How Does Semrush .Trends Use It?
Clickstream data opens up a world of possibilities when it comes to understanding and outpacing your competitors. In this article, we explore what Clickstream data is, how Semrush uses it, and what insights it can offer to help you improve your marketing strategy.Natalia ZhukovaMay 12, 2025
Competitor Intelligence & Research
10 min read
How to Do a Competitive Landscape Analysis (If You’ve Never Done It Before)
Running a competitive landscape analysis can help you develop a strategy for outsmarting the competition and capturing more of the market. In this guide, we’ll explore how competitive analysis works, offer 5 competitive analysis frameworks, and show you how to gather data you need to understand the lay of the land.Natalia ZhukovaMay 12, 2025
Competitor Intelligence & Research
11 min read
What Is Market Intelligence? (Strategies & Tools for Your Business)
Market intelligence is data about your business’s market, including trends and competitor insights.Marilyn WilkinsonMay 12, 2025