General Marketing6 min readHow to Create a Brand Persona: Examples & Free TemplateA brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.Carlos SilvaJul 03, 2025
General Marketing5 min readBrand Positioning: A Guide to Strategies & Frameworks for Demonstrating ValueLearn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!Natalia ZhukovaJun 03, 2025
General Marketing8 min readDigital Market Trends for the Fastest-Growing Industries within the SMB SegmentWhich industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.Natalia ZhukovaJun 03, 2025
General Marketing7 min readWhat Is Competitive Benchmarking? A Beginner's GuideLearn what competitive benchmarking is and why it‘s important to keep track of your competition.Natalia ZhukovaJun 03, 2025
General Marketing18 min readBusiness Metrics: What They Are & 20 You Should TrackBusiness metrics are critical to your company’s health. Learn what they are and which matter most for your business.Semrush TeamSep 25, 2023
General Marketing17 min read12 Marketing Tactics: Definition, Examples, & Choosing Your OwnA successful strategy relies on the right marketing tactics. Inspire your own with 12 examples and three steps.Semrush TeamSep 25, 2023
General Marketing12 min readUnique Value Proposition: What It Is & How to Create OneUnique value propositions explain what sets you apart. Read some examples and learn how to craft yours.Semrush TeamSep 22, 2023
General Marketing18 min readGoogle Data Studio (Looker Studio) TutorialLearn how to create engaging reports for free in Google’s Looker Studio (formerly Google Data Studio).Semrush TeamSep 21, 2023
General Marketing10 min readCRM Integration: What It Is, Why It Helps, and How to Do ItExplore CRM integration, why it’s important for customers and your business, and best practices to use.Semrush TeamSep 19, 2023
General Marketing19 min readThe Best Website Builder for Small Business Owners (2024)What’s the best website builder for small business owners? Discover the one for your needs in our guide.Semrush TeamSep 12, 2023