General SEO

Whether you’re a beginner or an expert, general SEO can help you improve your website’s ranking and reach. Discover the best practices, tools, and strategies from the leading SEO experts.
The Ultimate Site Audit with Semrush
6 Powerful Ways to Use Semrush Historical Data
Semrush Pro vs Guru
SEO Tasks
Advanced SEO for Food Bloggers
A Crash Course in Chinese SEO

General SEO

9 min read

A Crash Course in Chinese SEO: Exit Google, Enter Baidu...

Breaking into China’s vast online consumer market, secured behind the Great Firewall of China, may seem like an impossible undertaking. While it is challenging, this guide to establishing a web presence in the country, including best practices for SEO for its dominant search engine, Baidu, will help you in getting your digital marketing campaign underway to tap into this large and growing market.
Gary StevensOct 24, 2018
Search Intent
7 Ways To Fail at International SEO

General SEO

9 min read

7 Ways To Fail at International SEO

This article offers some of the most common issues and ways to fail at International SEO and explains how you can avoid them. The lack of expertise, in regards to the above elements, is why it is not that uncommon to see international SEO processes with a variety of issues, many of which can cause a sub-optimal user experience, and the failure to obtain the desired results.
Aleyda SolisAug 29, 2018
Brand SERPs You Really Should Be Tracking

General SEO

5 min read

Brand SERPs You Really Should Be Tracking (and Improving)

Search queries in the SERPs for your brand should be tracked, evaluated, and improved. {Brand} SERPs are your new Business Card for prospects, investors, partners, clients, journalists, job candidates, readers, subscribers... but also represent Google‘s opinion of you. You really should be paying close attention. Why? Read on.
Jason BarnardJun 07, 2018
Google Search Console Techniques for Bloggers

General SEO

10 min read

Google Search Console Techniques for Bloggers

As a blogger, if you are not using Google Search Console (GSC), you are missing out on an important tool that can help you improve the performance of your articles and blog posts. This free tool gives website owners insight into how Google‘s search bots index their sites and provides a lot of information that can help you improve search engine optimization (SEO) and search performance.
Connor KlineApr 20, 2018