What Is a Good Cost per Click? [Formulas & Tips]
A good cost per click (CPC) is one that allows you to achieve your return on investment (ROI) target.Jul 25, 2024
Rachel Handley
Senior Content Writer AT Semrush
Rachel is a Senior Content Writer with 12+ years‘ experience in content marketing and SEO. In a previous role as Head of Content at a digital marketing agency, Rachel developed and executed search-driven content strategies for a diverse range of clients, including global ecommerce brands and local B2B companies. She later transitioned to an in-house role at an SaaS startup, where she focused on scaling content operations and driving organic growth.
Expertise
- content writing
- content strategy
- keyword research
- on-page seo
Education
- BA in Linguistics
Author
10 Link Building Strategies That Work in 2025
These 10 link building strategies can help you build quality backlinks to your website.Jul 25, 2024
How to Use Google Keyword Planner
Google Keyword Planner is a free tool that lets you research the queries people type into Google.Jul 23, 2024
Semantic Keywords: What They Are & How to Find Them
In SEO, semantic keywords are words or phrases that are conceptually related to a given keyword or topic.Jul 23, 2024
Semantic SEO: What It Is & 10 Tips for Success
Semantic SEO is the process of optimizing your online content around a topic or user need.Jul 22, 2024
On-Page vs. Off-Page SEO: What's the Difference?
On-page SEO is about improving webpages. And off-page SEO is about actions taken outside your site.Jul 22, 2024
Google E-E-A-T: What It Is & How It Affects SEO
Google’s E-E-A-T (Experience, Expertise, Authoritativeness, Trust) framework assesses content quality.Jul 22, 2024
Keyword Research for SEO: What It Is & How to Do It
Keyword research is the process of finding & analyzing what relevant audiences search for in search engines.Jun 25, 2024
Why Is SEO Important? 10 Reasons It Matters
SEO is important because it can improve your business’s organic visibility in search engine results pages.Jun 24, 2024
Google Knowledge Graph: What It Is & Why It Matters
Google’s Knowledge Graph is a database that Google uses to provide factual information in search results.Jun 24, 2024
Outbound Links: What Are They & Do They Help SEO?
Outbound links are hyperlinks that point from one website to another website. Learn how they affect SEO.Jun 20, 2024
What Keywords Are & How to Use Them
Keywords are search terms you try to rank for in search engines like Google. In the organic or paid results.Jun 19, 2024
Image SEO: How to Optimize Images for Search Engines & Users
Image SEO is the process of optimizing images so they‘re more friendly to search engines and users.May 22, 2024
The Buyer’s Journey: What It Is & How to Map It
The buyer’s journey refers to the awareness, consideration, and decision stages a customer goes through.Apr 24, 2024
The Complete Website Migration Checklist [SEO-Friendly]
Follow our website migration checklist to reduce the risk of major website changes harming your SEO.Apr 22, 2024
Google Analytics Tracking ID: What It Is & How to Find It
Learn about the Google Analytics tracking ID/measurement ID/Google tag ID you need to set up GA4.Mar 25, 2024
Contributor
How to Calculate Market Share [Formula + Guide]
To calculate market share, divide your company revenue by industry revenue. Then multiply by 100.May 13, 2025
9 Competitive Insights & How to Get Them
Competitive insights are learnings about rival businesses that help you make better business decisions.May 12, 2025
What Is a Competitive Analysis? (with Template + Examples)
Learn how to do a competitive analysis and compare your brand against your competitors.May 12, 2025
What Is Enterprise SEO? [+ Challenges & Tips for Success]
Enterprise SEO is a specialized approach to search engine optimization for large, complex organizations.Mar 03, 2025