Semrush Growth Quadrant: Make Sense of the Competitive Landscape

We’re excited to announce the illustrative and informative Semrush Growth Quadrant, which will simplify your process of analyzing competitors in the market.

When evaluating the market, it is useful to assess the maturity of the market — how many leaders and established players it has, how companies in the industry grow, and also to identify companies that are worth paying attention to so as not to miss potential threats. This is what our magnificent new Semrush Growth Quadrant illustrates.

The Semrush Growth Quadrant gives you the opportunity to get a competitive landscape for top industry players. Depending on the Traffic Growth rate (vertical axis) and the Traffic Volume (horizontal axis), the tool divides the top industry players into four segments:

For example, when analyzing domains similar to bankofamerica.com, that is, from the Banking category generally, we see that:

1. Get a quick competitive landscape of the top players in your market.

Look at the Growth Quadrant to evaluate the market and your competitors. This is important both during the expansion of your business into a new market and then to watch out for the sudden rapid growth of competitors.

Look at who the Game Changers are — these companies grow fast. With the help of the Traffic Sources tab in Traffic Analytics, you can determine through which channels they do so. Then, you can analyze deeper each source channel using tools of the Competitive Research toolkit. 

You need to always keep abreast of the current market and watch how the Game Changers grow in order to detect threats to your business. That way, you can take preventive action and adjust your own strategy: plan the acquisition, crush them with marketing budgets or ignore.

Additional options:

For those who would like to build the SEMrush Growth Quadrant with a custom list of competitors, we're working on a new tab called "Custom market". If this is what you are looking for, request a notification from the interface using "Send feedback" or "Share your experience" buttons, and we will personally inform you about the release.

We’re excited to know what you think of the Growth Quadrant. Please send us your comments, thoughts, and ideas at market-explorer@semrush.com.

Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, pay-per-click, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush, with over 94,000 paying customers, is headquartered in Boston and has offices in Philadelphia, Trevose, Austin, Dallas, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.