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AI Optimization Goes GA: Why Visibility in AI Search Is No Longer Optional

In March, Semrush Enterprise introduced AI Optimization (AIO) in beta - a new solution designed to help brands understand and improve how they're represented across today’s most influential AI search engines and large language models.
July 3, 2025

Recent news

Keyword Magic Tool: The Big Expansion

We at SEMrush know that finding the right keywords is crucial for SEO specialists. But sometimes this comes with a lot of questions. What keywords will contribute to business development? Do I have enough keywords? And how much is enough?
Product News
November 16, 2016

Position Tracking Tool: Alerts

Today we’re happy to inform you that a new alert system has now become available for all Position Tracking tool users.Position Tracking is always at your service to track your rankings. And we know that sometimes it might be hard to find the time to check your reports, s...
Product News
November 14, 2016

SEO Ideas: Improve Your Content’s Readability

We’re happy to present a new idea for our SEO Ideas tool: ‘Readability’. It will allow you to figure out how difficult your online text is to read.
Product News
November 11, 2016

Position Tracking: Local Pack Rankings

We have great news for all Position Tracking users! Recently, by popular request, we have updated the Position Tracking tool with a new, extremely helpful feature that allows you to include or exclude Google's local pack rankings from all Position Tracking reports.
Product News
November 9, 2016

Backlink Audit: Periodic Recrawl + Email Summary

You surely know how essential it is to audit your site in order to secure your SEO link building activities. Our Backlink Audit tool is here to help you with that.
Product News
October 28, 2016

Social Media Tool: LinkedIn Integration

We’ve embedded a new social channel for the Social Media tool. Now you can connect data from the LinkedIn pages, where you have administrative access.
Product News
October 27, 2016
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Semrush is a leading online visibility management SaaS platform that enables businesses globally to run search engine optimization, advertising, content, social media and competitive research campaigns and get measurable results from online marketing. Semrush offers insights and solutions for companies to build, manage, and measure campaigns across various marketing channels. Semrush is headquartered in Boston and has offices in Trevose, Austin, Dallas, Florida, Amsterdam, Barcelona, Belgrade, Berlin, Limassol, Prague, Warsaw, and Yerevan.