5 min read
What Is Quality Score? And How It Impacts Your Google AdsQuality Score is a tool that helps you measure the quality and relevance of your Google ad campaigns.
Ravi PandyaFeb 11, 2025
Paid Advertising
Paid advertising is a powerful way to promote your business online. Explore our resources and discover effective strategies from advertising experts to maximize your ROI.
7 min read
How to Build a Landing Page in 6 Easy StepsCreating high-converting landing pages can be simpler than you think—boost your ROI with these actionable tips.
Luke HarselFeb 05, 2025
5 min read
Super Bowl Ads Don’t End on TV: How to Track Digital Campaigns with AdClaritySuper Bowl ads don‘t stop after the final whistle. Discover how you can track their post-game strategies with AdClarity.
Luke HarselFeb 04, 2025
18 min read
Cost Per Click: Definition, Why It Matters + How to Measure CPCCPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.
Kelly LyonsJan 22, 2025
10 min read
Top Paying AdSense Keywords and Best Adsense Niches for 2020
If you are using AdSense placements on your site in order to monetize it, then it makes sense that you want the biggest payoff possible. We used Semrush’s CPC Map tool to take a close look at the top paying ad niches and keywords so you can be strategic about which niches you write in and what keywords you are optimizing for. Not all ads will pay equally.Elizaveta ShutovaNov 21, 2019
9 min read
Display Advertising Stats: Semrush Study
Semrush has conducted the first display advertising study for ecommerce businesses on the market. Research is based on over 40 million impressions from the top Google Display Network (GDN) ecommerce advertisers, and 23 million impressions from the top GDN ecommerce publishers. We have uncovered insights you need, so keep reading.Elizaveta ShutovaMay 03, 2019
9 min read
How To Do PPC If You Run a Small Business: Semrush Solutions
SEO takes time, so, for immediate traffic, most turn to PPC. Let’s discover some tricks that will help your small business plan a smart and well-thought-out PPC campaign. Learn how to save money and find the right keywords.Julia OlennikovaNov 06, 2018
13 min read
6 Smart Bidding Tips That Will Take Your Google Ads To the Next Level (with less of your time!)
Over the past couple of years I have cut down the amount of time I spend in Google Ads by 75%, and yet the results I’m achieving have gotten better and better. How? A solid strategy combined with clever use of automation. In this article, I run through my 6 biggest pitfalls when running automated Google campaigns and how you can avoid them to take your own campaigns to the next level.Matthew SiddleSep 14, 2018
8 min read
Geo-Targeting: Local PPC Strategy and Actionable Tips
Companies that have tight budgets need to make the most of their PPC activities to ensure they are not flushing money down the drain. A well-planned local PPC strategy allows you to put your message in front of the right people. This post will walk you through the step-by-step process of optimizing your geo-targeted campaign and provide you with insightful tips for smarter local PPC.Daria VoroninaSep 12, 2018
9 min read
9 Common (and Costly) Google Ads Mistakes and How To Avoid them
Think you know how to set up the perfect Google Ads campaign? Let’s take a closer look at 9 common Google Ads mistakes that most new campaigns fall prey to and discuss how you can avoid them. See if you are making one of these deceptively common mistakes, and learn strategies and techniques to fix them.Shirish AgarwalAug 17, 2018