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Paid Advertising7 min readHow to Build a Landing Page in 6 Easy StepsCreating high-converting landing pages can be simpler than you think—boost your ROI with these actionable tips.Luke HarselFeb 05, 2025
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Paid Advertising18 min readCost Per Click: Definition, Why It Matters + How to Measure CPCCPC is the amount you pay each time a user clicks on your ad. Know its pros and cons plus how to lower it.Kelly LyonsJan 22, 2025
Paid Advertising20 min readWhat Is Ad Copy? Plus 14 Actionable Tips to Get It RightLearn how to write great ad copy with these 11 actionable tips complete with successful examples.Semrush TeamNov 10, 2023
Paid Advertising8 min readGoogle Shopping Ads: Everything You Need to KnowLearn how Google Shopping ads work and how to set up and improve your Google Shopping ad campaigns.Boris MustapicNov 02, 2023
Paid Advertising17 min readDisplay Ads: What They Are, Types, & How They WorkDisplay advertising is online ads with visuals that appear on websites and apps. Learn how it works.Asif AliOct 26, 2023
Paid Advertising10 min readGoogle Ads Account: What Is It & How to Create OneLaunch effective ad campaigns by creating a Google Ads account. Learn the ins and outs with Semrush.Ravi PandyaOct 16, 2023
Paid Advertising8 min readWhat Is Google Ads & How Does It Work? A Comprehensive GuideThinking about starting with Google Ads? Read our comprehensive guide to get ready for the next step.Asif AliOct 11, 2023
Paid Advertising12 min readHow to Create an Effective PPC Strategy in 7 StepsA PPC strategy is a focused plan to achieve marketing goals. Learn to use search ads for your business.Dillon GerritySep 19, 2023