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Paid Advertising8 min readWhat Are Display Ads & How Do They Work?Display ads are visual ads (usually in the form of banners) that appear on websites and apps.Alex LindleyJun 02, 2025
Paid Advertising5 min readWhat Is Quality Score? And How It Impacts Your Google AdsQuality Score is a tool that helps you measure the quality and relevance of your Google ad campaigns.Ravi PandyaFeb 11, 2025
Paid Advertising7 min readHow to Build a Landing Page in 6 Easy StepsCreating high-converting landing pages can be simpler than you think—boost your ROI with these actionable tips.Luke HarselFeb 05, 2025
Paid Advertising16 min readWhat Is a PPC Campaign? The Complete Guide for BeginnersPPC campaigns involve you paying each time a user clicks your ad. Find out how to set one up.Adomas ŠulcasJan 08, 2024
Paid Advertising9 min readGoogle Ad Extensions: 12 Assets to Enhance Your CampaignsLearn about 12 types of Google ad extensions and how you can use them to improve your ad campaigns.Boris MustapicDec 21, 2023
Paid Advertising6 min readWhat Are Sitelink Extensions in Google Ads? (+ Tips for Success)Sitelink extensions (or assets) add more links to your ads. Learn how to use them to improve your ad’s CTR.Rachel HandleyDec 19, 2023
Paid Advertising25 min readHow Much Does Google Ads Really Cost? 2025 CPC AnalysisPlanning to invest in Google Ads? Discover the cost of running campaigns with our 2025 CPC analysis.Sydney GoDec 15, 2023
Paid Advertising10 min readGeofencing Marketing: What Is It & How Does It Work?Geofencing marketing lets you connect with customers based on when they enter or leave a specific area.Semrush TeamDec 13, 2023
Paid Advertising14 min read16 Best Display Ads of 2023 + What Makes Them Stand OutDiscover the best display ads that drive clicks and conversions to inspire your digital advertising campaigns.Semrush TeamDec 08, 2023