Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI Search SEO Traffic Study
Investigating ChatGPT Search: Insights from 80 Million Clickstream Records
SearchGPT vs. Google and Bing: A Quick Comparison of Search Engines
AI Search
SEO Split-Testing Case Study: Persuasive Copy Wins Again
The Hooks of Viral TikToks
Case Study: Should You Add Pipes or Dashes to Your Title Tag?
What Kind of Content Appears in Google Discover
Do Reviews Impact Local SEO Rankings
SEO split testing case study by Semrush