8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Rachel HandleyJun 09, 2025
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream RecordsDiscover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Brenna KellyFeb 03, 2025
9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Brenna KellyDec 13, 2024
7 min read
New Report From .Trends & Statista Reveals How AI Search is Changing the WebExplore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.
Natalia ZhukovaDec 02, 2024
6 min read
The Olympics 2020 Digital Perspective: Key Stats and Facts
Using Semrush’s powerful intel that spans across social media, Google, and Amazon searches, we’ve pinpointed some interesting stats for this year’s Summer Olympics.Daryana SolntsevaSep 23, 2021
![SEO Split-Testing [Case Study] “Moving Description on Category Pages”](https://static.semrush.com/blog/uploads/media/c8/23/c8235d4540a986f01d01a2e1a658c4a3/splitsignal-case-study.svg)
3 min read
SEO Split-Testing [Case Study] “Moving Description on Category Pages”
Learn more about the test result from the most recent case study published by SplitSignal: “Moving Description on Category Pages” of an ecommerce site.Brian MoseleySep 16, 2021
2 min read
Semrush SEO Reality Show! Agency Secrets Revealed via Repeatable Case Studies
Marketers, have you ever wanted a behind-the-scenes look at how professionals within digital marketing agencies help clients improve their site and content for SEO? In a series we’re calling the “Semrush Reality Show,” we provide you with a unique, behind-the-scenes perspective into this very process.Anna KocheguraSep 07, 2021
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3 min read
SEO Case Study: How UK-based Agency Helped an Online Learning Platform Increase Organic Traffic by 59.5%
In the spring of 2021, we focused one of the SEO Reality Show episodes on the approach one of our agency partners, Re:signal, took to help their client, Learning with Experts, increase their organic traffic. Now that several months have passed, we want to circle back on that story and provide some results from their hard work and close collaboration.Anna KocheguraSep 03, 2021
![SEO Split-Testing [Case Study]](https://static.semrush.com/blog/uploads/media/20/fe/20fe52a406e7cf85fbb461e66716d98f/splitsignal-case-study.svg)
2 min read
SEO Split-Testing [Case Study] “Removing Breadcrumbs on Product Pages”
Learn more about the SEO test result from the most recent case study published by SplitSignal: Removing the last breadcrumb on the product page of the marketplace website.Brian MoseleyAug 20, 2021
6 min read
2021 Core Web Vitals Update: Assessing the Initial Impact
We at Semrush decided to take a look at some preliminary trends as we pass the first half of the Core Web Vitals update. This post reveals what differences we managed to pinpoint thanks to the analysis of all the retrieved data.Aoife McIlraithAug 17, 2021