8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Rachel HandleyJun 09, 2025
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream RecordsDiscover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Brenna KellyFeb 03, 2025
9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Brenna KellyDec 13, 2024
7 min read
New Report From .Trends & Statista Reveals How AI Search is Changing the WebExplore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.
Natalia ZhukovaDec 02, 2024
5 min read
How to Make Google Web Stories [2021 Study]
Semrush has created a comprehensive research study on Google Web Stories, analyzing 2,400 search results.Olga AndrienkoJun 01, 2021
6 min read
Who Has the Best Backlink Database? Semrush vs. Competitors [Study]
Semrush is constantly working on expanding its backlink database, so we decided to investigate the comparisons. After having run numerous internal tests to decide on the strongest backlink checker on the market, we’re now ready to share our first study with you.Olga AndrienkoMay 11, 2021
7 min read
SEO Case Study: How US Trucking Company Got 60% Organic Increase in Just 3 Months
In SEO Reality Show Episode #3, we check back with the team at Aimclear as they serve the client we paired them with, a powerhouse American trucking firm in the upper Midwest.Anna KocheguraMay 05, 2021
6 min read
Traffic Growth Rankings for US Websites [Study]
Semrush compared January 2020 vs. 2021 traffic stats for the US domains to see which websites were getting more traffic.Olga AndrienkoApr 29, 2021
30 min read
Low & High Competition Buyer Intent Keyword Lists
We reviewed 20 billion Google searches to find low competition buyer keywords. We reviewed high competition buyer intent keywords for an insight into user behavior. The low competition keyword list shows opportunities for small retail and service businesses.Shelley WalshApr 27, 2021
8 min read
20+ SEO Experiments to Get More Organic Traffic
Want to get more organic traffic? Here are 20+ SEO experiments you can run on your site with the aim of increasing traffic and CTR — with examples.Brian MoseleyApr 16, 2021