Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI Search SEO Traffic Study
Investigating ChatGPT Search: Insights from 80 Million Clickstream Records
SearchGPT vs. Google and Bing: A Quick Comparison of Search Engines
AI Search
SEO Split Test Result: Adding the Category Name to Product Page Titles
Why SEO Testing Is a Must—Practical Examples
SEO Split Test Result: Removing COVID Advisory Notes (Too Soon?)
SEO Split Test Result: The Impact of ItemList Structured Data on Listing Pages
SEO Split Test: The Effect of Search Intent-Specific Keywords in Your Title
SEO Split Test Result: Adding Month and Year to Page Title