Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
AI Search SEO Traffic Study
Investigating ChatGPT Search: Insights from 80 Million Clickstream Records
SearchGPT vs. Google and Bing: A Quick Comparison of Search Engines
AI Search
How to Come Up with New Ideas for SEO Tests
Zero-Clicks Study
SEO Split Test Result: Matching the H1 with the Title Tag
SEO Split Testing Result: Adding Dates to Titles Helps SEO—True or False
SEO Split Test Result: Removing FAQ Schema
SEO Split Test Result: Will Adding Emojis to the Meta Description Help or Hurt Your SEO?