The Bulk Analysis dashboard in the Traffic & Market Toolkit provides wide-ranging competitor intelligence by letting you analyze up to 100 domains simultaneously. The metrics in this dashboard reveal market positioning, engagement patterns, and advantages across your entire competitive landscape.
The dashboard transforms complex web performance data into actionable competitive insights. Growth marketers, SEO specialists, and business analysts can immediately:
- Benchmark traffic volumes and conversion rates across multiple competitors
- Detect performance patterns across domains, subdomains, and subfolders
- Compare engagement metrics like bounce rate and visit duration
- Evaluate market positioning to identify leaders and emerging challengers
Use these data-driven comparisons to identify opportunities in your market space and inform your marketing strategy.
Getting started with the Bulk Analysis dashboard
The Get Started menu is your entry point into the Semrush Traffic & Market Toolkit. It’s designed to help you quickly enter domains and move into your analysis of their traffic and marketing performance.
You’ll use this page to kick off your analysis—it’s your launchpad into the entire Traffic & Market experience.
At the top of the menu, you’ll see a search panel where you can:
- Type in a domain — Start by entering the main domain you’d like to analyze.
- Add additional competitors — Use the “+ Add more competitors” link to compare multiple sites at once.
- Click the “Analyze” button — This will pull up dashboards with data and charts, starting with the Traffic Analytics dashboard.
If you’ve already entered domains into the toolkit, you’ll see them saved as “Projects” and you can access them anytime.
In this case, you’ll see your saved projects listed on the Get Started screen. Click any one of them to jump straight into your dashboards and pick up right where you left off.
Use the “Create Project” button to start a new project whenever you're analyzing a new domain or market.
Note: At any time—no matter which dashboard you're on—you can click the Settings button in the upper right to add more competitors to your analysis. You can also use the project dropdown to edit your current project or switch to a different one without losing your place.
Bulk Analysis dashboard key features
The dashboard presents an easy-to-read table that clearly reveals web performance across multiple domains, subdomains, and subfolders.
Note: At any time, you can adjust the date range, switch between daily, weekly, or monthly data, select a device type, and filter by location using the controls at the top of the dashboard.
See the following performance stats for domains, subdomains, or subfolders:
- Visits – total visits during the designated timeframe
- Unique Visitors – how many distinct users visited the site
- Purchase Conversion – estimated percentage of sessions that ended with a checkout
- Pages per Visit – average number of pages viewed
- Avg. Visit Duration – time spent per session
- Bounce Rate – percentage of sessions with no interaction
You can filter the table by clicking the tab at the top of each column, bringing the highest performing domains to the top by metric. The data found here can help you quickly benchmark engagement, spot performance issues, and understand how users interact across multiple sites.
How can I act on the insights found in these dashboards?
The Bulk Analysis dashboard lets you evaluate multiple domains simultaneously, giving you a comprehensive view of your competitive landscape.
Here's how this dashboard delivers actionable insights across domains:
See the whole competitive field in one view
Compare traffic volumes, engagement metrics, and conversion rates across multiple domains to identify market leaders and emerging challengers. The side-by-side metrics make it easy to spot which sites are gaining traction and which are losing ground.
Detect patterns across domain types
Whether you're analyzing root domains, subdomains, or specific subfolders, Bulk Analysis reveals which structural approaches drive the strongest performance. Use these insights to inform your own site architecture decisions.
Benchmark essential engagement metrics
Go beyond basic traffic numbers to understand how visitors interact with each site. Metrics like average visit duration and bounce rate help determine which competitors deliver the most compelling user experience.
Evaluate market positioning
The table helps you benchmark your domain against your leading competitors. In an instant, the data will tell you if you're a market leader or need to gain market share to catch up to the pack.
With consistent use of the Bulk Analysis dashboard, you'll develop a clearer picture of your competitive position, turning raw data into a competitive advantage.
Where does Semrush traffic data come from?
Traffic Analytics reports are based on petabytes of clickstream data that comes from multiple proprietary and 3rd party data sources, Semrush’s proprietary AI and machine learning algorithms, and Big Data technologies. The data is accumulated and approximated from the user behavior of over 200 million real internet users, and over a hundred different apps and browser extensions are used to collect it.
For more information about how Semrush turns traffic data into traffic intelligence, refer to our article here.
As Traffic Analytics data is not obtained from any website’s internal analytics, the numbers you see here might differ from what you see in your Google Analytics or similar trackers you use. However, if you want to analyze only your own website traffic without comparing it with others, we recommend that you refer to your own Google Analytics.
All numbers in Semrush Traffic Analytics are perfectly comparable, meaning you can match two or more websites in the tool and see how their metrics differ from each other in %.
What related Traffic & Market dashboards should I use?
To expand your analysis, pair the Traffic Analytics dashboard with:
- Daily Trends Dashboard – To track short-term changes in traffic, engagement, and specific channels on a daily level
- Channel-Specific Dashboards – Like Organic Search or Paid Social for detailed trends, sources, and top-performing pages
- Sources & Destinations – To visualize where users came from and where they went next, helping identify referral partners or exit paths
- Top Pages, Subfolders & Subdomains – To analyze the site’s content structure and identify which areas drive the most visits
- Market Overview – To benchmark domain performance against competitors and see overall market trends and share
- Audience Overlap – To compare audience intersections between multiple domains and spot shared or unique reach
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