6 min read
How to Create a Brand Persona: Examples & Free TemplateA brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.
Carlos SilvaJul 03, 2025
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
5 min read
Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating ValueLearn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!
Natalia ZhukovaJun 03, 2025
8 min read
Digital Market Trends for the Fastest-Growing Industries within the SMB SegmentWhich industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.
Natalia ZhukovaJun 03, 2025
7 min read
What Is Competitive Benchmarking? A Beginner's GuideLearn what competitive benchmarking is and why it‘s important to keep track of your competition.
Natalia ZhukovaJun 03, 2025
3 min read
4 Powerful Psychological Factors that Influence Buying Decisions
Increase awareness of your brand, product or service with a grasp of the four emotional factors that influence buying decisions and how you can appeal to them.Brian MoseleyOct 20, 2022
11 min read
How to Set, Track, and Reach Digital PR Goals
Digital PR helps gain brand recognition and reach SEO and general marketing goals. Use this guide to learn how to set, track, and reach digital PR goals.Sam BrownOct 17, 2022
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9 min read
Agency to Agency: How to Find and Land Local SEO Clients
According to Google Trends, the search for “local SEO services“ went up nearly five times in February 2022, compared to the same period in 2020. So, if you’re looking to leverage this hot digital trend and make your name in the industry, read on as we go through the things you need to consider to find local SEO clients.Katarina PetrovićAug 16, 2022
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16 min read
What Is a Digital Marketing Agency?
Learn everything you need to know about digital marketing agencies, the different services they can provide, and how they can make a difference in your company. Find out what marketing strategies could benefit your business.Kate ChurkinaAug 04, 2022
12 min read
How to Define Your Brand’s Tone of Voice (+ Template)
Learn how to develop a tone of voice for your brand and use our template to get started.Eugenia VerbinaJul 14, 2022
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7 min read
5 Ways to Market Your Agency and Get More Qualified Leads
As an agency, relying on referrals and expecting business growth is an oxymoron. Referrals are great sources of leads. But they aren’t predictable. Here are five unique ways to market your own agency and create predictable growth.Jeremy MoserJun 29, 2022