6 min read
How to Create a Brand Persona: Examples & Free TemplateA brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.
Carlos SilvaJul 03, 2025
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
5 min read
Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating ValueLearn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!
Natalia ZhukovaJun 03, 2025
8 min read
Digital Market Trends for the Fastest-Growing Industries within the SMB SegmentWhich industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.
Natalia ZhukovaJun 03, 2025
7 min read
What Is Competitive Benchmarking? A Beginner's GuideLearn what competitive benchmarking is and why it‘s important to keep track of your competition.
Natalia ZhukovaJun 03, 2025
7 min read
Agency to Agency: How We Doubled in Size During COVID (and the Measures We Needed to Manage Agency’s Growth)
The pandemic didn’t really change how we do things on a day-to-day level. However, it did bring an additional layer of uncertainty on a strategic level—new risks and new opportunities to watch out for. This is a story of how we successfully managed the former while grabbing the latter.Dario SupanApr 25, 2022
13 min read
What in the World Is API, and How Do I Use It?
Application Programming Interface (API) is a method of gathering raw data from Semrush without using the standard website interface. You can get data faster than by using the interface and use it to integrate Semrush data into your dashboards and other software.Luke HarselApr 07, 2022
7 min read
What Is CRM in Marketing? The Role of CRM and How to Benefit from It
What does CRM stand for in marketing? Learn how to choose the best CRM for use in any marketing setting.Kate ChurkinaApr 05, 2022
9 min read
How to Write a Winning Tender Response: A Guide for Digital Marketing Agencies
What is a tender response? Know the complete tender response process with some valuable tips for digital agencies on writing a winning tender response letter.Kate ChurkinaMar 30, 2022
13 min read
Digital Marketing Agency Pricing: Are You Charging Enough for Your Services?
How do you price your digital marketing services in such a way that you aren’t outbid, but you’re also capitalizing on every dollar you bring in? Learn more to find out.Kate ChurkinaMar 24, 2022
2 min read
Technographics: What They Are and How Agencies Can Use Them
Technographic data can help agencies find and convert new clients. By knowing how prospective clients are using technology for their own businesses, agencies can begin to connect with them right when and where they are looking for help. In this article, we will show you just how you can make technographics a huge lead generation resource for your business.Elbert AliasMar 10, 2022