6 min read
How to Create a Brand Persona: Examples & Free TemplateA brand persona is the personification of your brand‘s identity. Follow these 8 steps & template to build one.
Carlos SilvaJul 03, 2025
General Marketing
Whether you‘re new to marketing or a seasoned pro, our General Marketing category offers tips, tools, and expert advice to boost your marketing efforts. Learn from top experts and enhance your marketing skills.
5 min read
Brand Positioning: A Guide to Strategies & Frameworks for Demonstrating ValueLearn how brand positioning can help you secure new customers, increase revenue, and overcome the competition. Explore key concepts, examples, and the importance of the value-based brand perception framework. Read now!
Natalia ZhukovaJun 03, 2025
8 min read
Digital Market Trends for the Fastest-Growing Industries within the SMB SegmentWhich industry, do you think, showed more prominent growth during the pandemic — Venture Capital or Healthcare? Find out in our study on the fastest-growing industries within the SMB segment.
Natalia ZhukovaJun 03, 2025
7 min read
What Is Competitive Benchmarking? A Beginner's GuideLearn what competitive benchmarking is and why it‘s important to keep track of your competition.
Natalia ZhukovaJun 03, 2025
7 min read
Share of Voice: What Is It and How Can You Increase Yours?
Share of voice refers to a special marketing calculation. Click here to learn why and how you should be following this marketing metric!Brian MoseleyJun 20, 2022
9 min read
How to Find the Best Web Hosting Services in 2022
When you’re building a new site, how do you know which web host is right for you? Here are five important considerations to help make your decision.Semrush TeamJun 16, 2022
12 min read
The Ultimate Guide to Digital PR (Plus Tips and Tools)
Public relations has always been about capturing attention, participating in a public conversation, and shaping the narrative of your brand. What changes in the digital world?Alex BirkettJun 13, 2022
10 min read
Agency to Agency: The One Most Important Tip that Helped Differentiate Our SEO Agency in a Crowded Market
Agency to Agency: Lucas Vitale and Patrick Dhital are the owners of SEO Assistance, and they were able to successfully differentiate their SEO agency in a very competitive market without reviews, reputation, or advertising budget. Find out how they did it now.Lucas VitaleJun 10, 2022
7 min read
The Ultimate Guide to Creating a Request for Proposal (with an RFP Template!)
Requests for proposals (RFPs) can make life so much easier for business owners. Check out this guide to learn what should be included in an RFP and download a free template.Kate ChurkinaMay 23, 2022
5 min read
Agency to Agency: How to Increase Your Clients’ Online Visibility with Social Media
Looking for a way to help your clients grow their online visibility with social platforms? Here are 7 best practices from Kaylene Grieve, a managing director of SSSM.Kaylene GrieveApr 25, 2022