8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Rachel HandleyJun 09, 2025
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream RecordsDiscover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Brenna KellyFeb 03, 2025
9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Brenna KellyDec 13, 2024
7 min read
New Report From .Trends & Statista Reveals How AI Search is Changing the WebExplore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.
Natalia ZhukovaDec 02, 2024
2 min read
Would Adding H1 Text to the Image Alt Tag Increase CTR?
We hypothesized that adding the primary H1 from a pet care page to the primary image of the pet at the top of the page would increase clicks to the test pages on an ecommerce pet product retailer.Brian MoseleyMar 17, 2022
5 min read
How Can SEO Split Testing Help With Google’s Page Title & Meta Description Rewrites?
This blog post will investigate what poor factors that contribute to Google rewriting web page titles and meta descriptions in their search engine results.Matthew HepburnMar 16, 2022
4 min read
SEO Split Test Result: Would Adding “Updated 2022” in Title Increase Organic Clicks?
Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were a factor (for Google and/or users) for the category pages of a major online furniture retailer in the US.Brian MoseleyMar 04, 2022
2 min read
SEO Split Test Result: Would Adding the City and State to a Cannabis Directory Site Title Tag Improve Clicks?
We hypothesized, by adding the city and state of a local dispensary to that dispensary’s listing page, we’d see an increase in clicks.Brian MoseleyFeb 25, 2022
3 min read
SEO Split Test Result: Should You Sentence Case or Title Case Your Title Tags?
Over the years, many articles have been written about “best practices” for writing the perfect title tag. A topic that you often see is the use of capital letters. Should you sentence case or title case your title tags?Brian MoseleyFeb 17, 2022
6 min read
6 SEO Split Testing Best Practices to Validate Your ROI
Understanding the ins and outs of a successful SEO split-test campaign is important for your success once you’re running your own tests. Read the full article to lear about them.Brian MoseleyFeb 16, 2022