Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.

9 min read

SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.

Brenna KellyDec 13, 2024

Original Research & Studies

7 min read

New Report From .Trends & Statista Reveals How AI Search is Changing the WebExplore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.

Natalia ZhukovaDec 02, 2024

We Studied 200,000 AI Overviews: Here's What We Learned

Original Research & Studies

7 min read

We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.

Luke HarselOct 30, 2024

Original Research & Studies

10 min read

96 Content Marketing Statistics You Need to Know for 2025Ready to enhance your 2025 content strategy? Check out these 96 content marketing statistics for inspiration. Based on Semrush research and data.

Margarita LoktionovaApr 10, 2024

SEO Split Test Result: Would Adding “Updated 2022” in Title Increase Organic Clicks?

Original Research & Studies

4 min read

SEO Split Test Result: Would Adding “Updated 2022” in Title Increase Organic Clicks?

Content freshness has been a hot topic in SEO since Google rolled out its “fresh results” algorithm update in 2011. We wanted to validate whether signals of content freshness were a factor (for Google and/or users) for the category pages of a major online furniture retailer in the US.

Brian MoseleyMar 04, 2022

SEO Split Test Result: Would Adding the City and State to a Cannabis Directory Site Title Tag Improve Clicks?

Original Research & Studies

2 min read

SEO Split Test Result: Would Adding the City and State to a Cannabis Directory Site Title Tag Improve Clicks?

We hypothesized, by adding the city and state of a local dispensary to that dispensary’s listing page, we’d see an increase in clicks.

Brian MoseleyFeb 25, 2022

SEO Split Test Result: Should You Sentence Case or Title Case Your Title Tags?

Original Research & Studies

3 min read

SEO Split Test Result: Should You Sentence Case or Title Case Your Title Tags?

Over the years, many articles have been written about “best practices” for writing the perfect title tag. A topic that you often see is the use of capital letters. Should you sentence case or title case your title tags?

Brian MoseleyFeb 17, 2022

6 SEO Split Testing Best Practices to Validate Your ROI

Original Research & Studies

6 min read

6 SEO Split Testing Best Practices to Validate Your ROI

Understanding the ins and outs of a successful SEO split-test campaign is important for your success once you’re running your own tests. Read the full article to lear about them.

Brian MoseleyFeb 16, 2022

App Store Optimization Study: What We Can Learn From the Top-Ranking Apps

Original Research & Studies

20 min read

App Store Optimization Study: What We Can Learn From the Top-Ranking Apps

Learn what makes the top-performing apps rank the way they do according to our ASO study.

Mordy ObersteinFeb 15, 2022

SEO Split-Test Result: Does Emphasizing an H1 Impact Organic Traffic?

Original Research & Studies

2 min read

SEO Split-Test Result: Does Emphasizing an H1 Impact Organic Traffic?

We added a CSS font-weight treatment to the primary H1 for the product pages on the ecommerce site. What do you think the impact was on organic traffic? Ranking? Read the article to find out.

Brian MoseleyFeb 04, 2022

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