Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.

9 min read

SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.

Brenna KellyDec 13, 2024

Original Research & Studies

7 min read

New Report From .Trends & Statista Reveals How AI Search is Changing the WebExplore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.

Natalia ZhukovaDec 02, 2024

We Studied 200,000 AI Overviews: Here's What We Learned

Original Research & Studies

7 min read

We Studied 200,000 AI Overviews: Here's What We LearnedGet insights on the typical qualities of a Google AI Overview, and what it might mean for SEOs.

Luke HarselOct 30, 2024

Original Research & Studies

10 min read

96 Content Marketing Statistics You Need to Know for 2025Ready to enhance your 2025 content strategy? Check out these 96 content marketing statistics for inspiration. Based on Semrush research and data.

Margarita LoktionovaApr 10, 2024

Original Research & Studies

4 min read

SEO Split Test Result: Find the Best Answer for Both Users and Search Engines

This short case study focuses on testing multiple variants for the same SEO element (page title) on Blokker.nl (retail site) to find the best-performing variant.

Brian MoseleyApr 28, 2022

SEO Split Test Result: Small H3 Change, Big Click Result

Original Research & Studies

2 min read

SEO Split Test Result: Small H3 Change, Big Click Result

Are header tags important for SEO? We decided to run an SEO split test where we changed the H3 tag to include the related keyword. Find out the result of this SEO experiment.

Brian MoseleyApr 14, 2022

The Content Marketing Landscape in 2022: Small & Midsize Businesses

Original Research & Studies

10 min read

The Content Marketing Landscape in 2022: Small & Midsize Businesses

Semrush Marketplace surveyed 217 small and midsize businesses (SMBs) in the US, across a range of different industries. Our mission: To understand how they create content, who they work with, what their goals are—and what content types get them the best bang for their buck. Explore our findings and insights to get a better understanding of content marketing and how SMBs across the US are using it to grow.

Jakub ZielinskiApr 13, 2022

Original Research & Studies

3 min read

State of Search: Discover How the Web Changed in 2021

Will the world of Search ever be the same again? How suitable will pre-pandemic tactics be in today’s climate? The State of Search 2021 analyzes and contains everything you need to plan your post-pandemic growth strategy.

Mordy ObersteinApr 07, 2022

SEO Split Test Result: The Importance of User Oriented Tests

Original Research & Studies

3 min read

SEO Split Test Result: The Importance of User Oriented Tests

In this short case study, for an international fishing charter company, we wanted to validate whether changing non-keyword-related words in the page title would make the page title more appealing, positively impacting CTR.

Brian MoseleyMar 29, 2022

Original Research & Studies

5 min read

What Are Outliers in SEO A/B Testing?

In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur.

Matthew HepburnMar 28, 2022

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