8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Rachel HandleyJun 09, 2025
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream RecordsDiscover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Brenna KellyFeb 03, 2025
9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Brenna KellyDec 13, 2024
7 min read
New Report From .Trends & Statista Reveals How AI Search is Changing the WebExplore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.
Natalia ZhukovaDec 02, 2024
3 min read
SEO Split Test Result: The Importance of User Oriented Tests
In this short case study, for an international fishing charter company, we wanted to validate whether changing non-keyword-related words in the page title would make the page title more appealing, positively impacting CTR.Brian MoseleyMar 29, 2022
5 min read
What Are Outliers in SEO A/B Testing?
In this post, we will discuss what outliers are in SEO A/B split testing. We will also shed light on some of the issues that cause outliers to occur.Matthew HepburnMar 28, 2022
9 min read
How 10 SEO Experts Split Test
While it’s a staple of marketing departments around the globe, split testing is still relatively new to the SEO world. That means many of us are still wrapping our heads around using them effectively to get the best data.Brian MoseleyMar 24, 2022
3 min read
How Negative SEO A/B Tests Help SEO KPIs
In this blog post, we take a deep dive into negative SEO A/B tests and their insights.Matthew HepburnMar 24, 2022
23 min read
Amazon Pricing Study: The Most Expensive Products, Category Volatility, and Seasonal Price Shifts
Our Amazon pricing study reveals answers to some of the hottest questions about the top pricing strategies in the marketplace—based on the pricing patterns of the most in-demand products and product categories.Semrush TeamMar 23, 2022
3 min read
March 2022 Search Volume Study: Details & Methodology
Today we announced an improvement to our search volume accuracy in our US database. This post explains the technical details of how we did it.Eugene LevinMar 22, 2022