8 min read
We Studied the Impact of AI Search on SEO Traffic. Here’s What We Learned.Our research shows AI search visitors could surpass traditional search visitors in 2028. Plus much more.
Rachel HandleyJun 09, 2025
Original Research & Studies
Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
12 min read
Investigating ChatGPT Search: Insights from 80 Million Clickstream RecordsDiscover how ChatGPT is reshaping search habits and web traffic patterns. Analysis of 80M clickstream records reveals changing user behaviors and referral trends in AI-driven search.
Brenna KellyFeb 03, 2025
9 min read
SearchGPT vs. Google and Bing: A Quick Comparison of Search EnginesCurious how OpenAI‘s SearchGPT measures up against Google and Bing? We tested 5,000 queries to uncover the key differences in ranking, domain preferences, and search experience.
Brenna KellyDec 13, 2024
7 min read
New Report From .Trends & Statista Reveals How AI Search is Changing the WebExplore key findings on AI‘s impact on online search in Semrush’s latest report in partnership with Statista. Download to learn how AI search is reshaping traffic trends and user search behavior.
Natalia ZhukovaDec 02, 2024
5 min read
SEO Split Test Result: Adding Unicode Characters to the Meta Description
Using special characters or emojis in page titles and meta descriptions always generates a lot of discussion within the SEO community. “Is it advisable to use them?”, “Is it good or bad for your SEO performance?“.Koen LeemansAug 11, 2022
5 min read
SEO Split Test Result: Adding H3 Tags to Products Names on Ecommerce Category Pages
For one of the largest ecommerce parties in the Netherlands, OrangeValley wanted to test if adding headings to the product names of the listed products on ecommerce category pages would have a significant impact on organic traffic.Koen LeemansAug 03, 2022
3 min read
Split Test: Removing Duplicate Title Tags (HTML Element)
Learn more about the test result from the most recent case study published by SplitSignal: “Deleting Duplicate HTML Titles” on an eCommerce site.Daria SherrJul 31, 2022
5 min read
SEO Split Test: Do CTAs in Title Tags Help Search Results?
We added an “order” call to action to the title of some pages on a food ordering site. Check out the result of this SEO split test.Daria SherrJul 29, 2022
3 min read
Selecting SEO Elements to Test
The means and inclination to test SEO changes is growing within the industry (finally), but a willingness to test does not always mean it will be successful and worth doing. Not everything is worth testing, and not everything is easily testable. So what follows are some of my lessons/examples from testing SEO changes (split testing or otherwise).Chris GreenJul 22, 2022
3 min read
SEO Split Test Result: Adding Local Intent Keywords to Headings
We decided to run a test with SEO split testing software and see what effect local intent keywords added to headings have on organic clicks. Read the short case study to find out.Brian MoseleyJul 20, 2022