Original Research & Studies

Stay on top of the SEO industry with original research and studies. Here are the latest data-backed resources.
SearchGPT vs. Google and Bing: A Quick Comparison of Search Engines
AI Search
We Studied 200,000 AI Overviews: Here's What We Learned
Content Marketing Statistics
SEO Split Test Result: Optimizing for Search Behavior
What to Do When You Get a “No Change” SEO Split Test Result
SEO Split Test Result: Will Removing Many H1s Improve Clicks to Page?
How Is SEO Split Testing Different from CRO Testing?
SEO Split Test Result: Would Removing Social Media Icons Improve Clicks To The Website?
15 Tips for Scaling Your SEO Content Strategy