Semrush’s Advertising Toolkit is available in two subscription plans: Base and Pro. Both plans give you access to a comprehensive set of tools for researching, planning, launching, and optimizing paid ad campaigns. The main difference lies in the depth of competitor insights, especially when it comes to display, video, and social ads.
Explore the plans below and start with a 7-day free trial.
Plan Comparison
|
Feature |
Advertising Toolkit Base Plan |
Advertising Toolkit Pro Plan |
|---|---|---|
|
Increase your ad ROI with AI copy, smart keywords, and competitor insights |
Everything from the Base plan + competitor insights on display, video, and social ads including creatives, placements, and spend |
|
|
Price |
$99/month |
$220/month |
|
Advertising Research |
✅ |
✅ |
|
Ads History |
✅ |
✅ |
|
PLA Research |
✅ |
✅ |
|
PPC Keyword Tool |
✅ |
✅ |
|
Ads Launch Assistant |
✅ |
✅ |
|
AdClarity |
❌ |
✅ |
|
Report Exports |
2/month |
2/month |
|
Free Trial |
7 days |
7 days |
Limitations
The Ads Launch Assistant and AdClarity tools have specific limitations, which you should be aware of when using them.
These are the limitations:
Ads Launch Assistant
- 100 AI-generated Google ad copies/ month
- 100 AI-generated Meta ad copies/ month
AdClarity
- 1 geo location
- 3 months of historical data
- Up to 50 reports
- Display OR Social OR Video
- 5 campaigns results
- Up to 100 ad search results
- Up to 5 exports
What’s Included in Both Plans?
Both plans include access to all core tools in Semrush’s Advertising Toolkit:
- Advertising Research: Analyze competitor search campaigns
- Ads History: Explore past ads by keyword
- PLA Research: Gain insights into Google Shopping campaigns
- PPC Keyword Tool: Organize targeted keyword groups, and cross-group negative keywords
- Ads Launch Assistant: Create, launch, and manage ads across Google and Meta
With either plan, you can run better-informed ad campaigns, faster—and all from one platform.
Why Upgrade to Pro?
The Pro plan unlocks access to AdClarity, an advanced competitor research tool that reveals exactly how your competitors run display, video, and social campaigns. It shows what creatives they use, where they publish, and how much they spend across a wide range of publishers and global markets. With these insights, you can save time, avoid costly guesswork, and focus your budget on tactics proven to perform. It’s a powerful way to increase ROAS and build smarter campaigns.
- Access to 30+ global markets for a panoramic view of international ad activity
- Up to 50 monthly reports across display, video, or social channels
- Comparative views of up to 10 advertisers or publishers
- Up to 3 months of historical data for every campaign you analyze
- Export up to 5 reports per month (Excel or PDF)
- Unlimited access to advanced widgets like Share of Voice, Top Ads, and Expenditure Trends
If industry insight is a major part of your ad strategy, the Pro plan gives you the complete picture of your competitive landscape.
Not Sure Which Plan is Right for You?
Start with the Pro plan and begin testing AdClarity’s powerful ad intelligence tools alongside all the other tools in the Advertising Toolkit. You can explore everything for 7 days with no cost or commitment, and if needed, switch to the Base plan later.
Need help getting started? Visit our Getting Started with Advertising Toolkit guide to hit the ground running.